| 22 May 2024
Dr Pepper partners with Romeo Santos to kick off this year's 'Dare to Discover' campaign

MUMBAI: Dr Pepper has a heritage of elevating unique stories and people – such as Romeo Santos, Latin superstar and Grammy-nominated Bachata singer – who break the mould and dare to make the world their own. To continue its celebration of curiosity and individuality, especially among the Hispanic community, Dr Pepper is hosting a private concert featuring Santos on Wednesday, 15 July as part of its ‘Dare to Discover’ campaign. The exclusive event kicks off the brand's presence at this year's Premios Juventud and dares fans to discover the unique flavours of Dr Pepper – and life in general.

"It is an honour to join forces with Dr Pepper in the lead up to Premios Juventud as we celebrate the accomplishments of the Hispanic community – everything from music to entertainment to education," said Santos. "To that end, I am especially proud to work with a brand that recognises the talents of rising Hispanic high school students as they embark in achieving their life-long dreams."

This month, Dr Pepper has chosen two outstanding students to receive $75,000 in scholarships as part of the ‘Dare to Discover’ campaign, which encourages Hispanic students to follow their dreams and reach for their goals. The annual scholarship program targets high school seniors of Hispanic heritage who are pursuing a higher education, ultimately selecting recipients based on academic achievement, financial need and an essay submission.

"We recognize the financial challenges certain students may face as they strive to obtain higher education," said Dr Pepper Snapple Group, Director of Hispanic Marketing, Bernardo Meza. "To lessen this burden, we are proud to award these scholarships to deserving Hispanic students as they make their bold dreams a reality and become even stronger leaders in our communities."

The winners of the ‘Dare to Discover’ scholarship will be announced by Dr Pepper spokesperson Jessica Cediel – Colombian on-air personality, model, actress and reporter for Univision's El Gordo y la Flaca – during the network's 12th annual Premios Juventud show on Thursday, 16 July in Miami, Florida. In addition to the scholarship announcements, the audience will also be shown the inspiring stories of the upbringings, passions and aspirations behind each of the winners.