| 19 Apr 2024
Believe signs music distribution deal with Millennium Audios
MUMBAI: Believe, which is a leading fully independent digital distributor has entered into a strategic deal with Millennium Audios. The deal enables Believe, the world’s leading independent distributor of record labels and artists to distribute Millennium Audios audio video catalogue to all local and International digital music stores worldwide.
Commenting on the deal Believe India sales and distribution head KGV Kiran Kumar said, “With this deal with Millennium Audios, we will aggressively take the Malayalam music to a global stage through our local and global partnerships with Digital Music Stores. Our endeavor will be to work jointly with Millennium in curating both catalogue and new music,carving out international campaigns for the Malayalam speaking diaspora,leverage on deep consumer analytics and deliver the best value for our partner. Millennium along with Believe, will get a host of services both conventional and new age that will enable them to track consumer preferences and benefit from a seamless, transparent real time reporting.”
Millennium Audio Sajith Pachat quoted, “Millennium Audios has a great collection of South Indian Music, which is loved by millions of people worldwide. With this deal, we will be able to cater our global audience with the support of our new global partner Believe. We will continue to produce and acquire content as we understand the taste of Keralites.”
Millennium is one of the oldest and long existing video and audio rights holder of the region,and is having the best and biggest catalogue in the South India.