| 15 Apr 2024
We identified a gap in the experience-led ecosystem: Kunal Khambhati, BookMyShow Head of Live Events

MUMBAI: One of the craziest parties of the year elrow has made its way to India this 2019, announcement of their debut performance in the country has already made waves. What's elrow all about? It would be an eight hour fun extravagance where one would witness a concoction of music and fun activities. Elrow has collaborated with its ticketing partner BookMyShow and will roll out on 16 March at MMRDA Grounds from 2pm onwards. To get some insights about elrow, we spoke to BookMyShow Head of Live Entertainment Kunal Khambati.

He spoke on how BookMyShow is constantly looking for the best, highly acclaimed live entertainment experiences that can be showcased to Indian audiences. He further adds, "We identified a gap in the experience-led ecosystem where evolved international properties for dance and music enthusiasts were far and few in between. We couldn’t think of a better way to fill that gap than elrow, a legacy experience in itself. An out-of-home entertainment offering, which is not solely dependent on artists, but punches above its weight through the immersive experience it offers. elrow is a collaboration, we at BookMyShow are extremely excited about and we hope to wow our customers with its India debut."

The artist line-up has the best of both India and the world with globally loved DJs like Sidney Charles whose works have graced the bastions of house and techno music, Marc Maya, Toni Varga and George Privatti performing along with popular Indian DJs the likes of Blurry Slur, Anish Sood and Ana Lilia. The festival is surely going to be a treat for music lovers, but what about consumers on some new experience? On this he mentions, "To enable an immersive experience for elrow fans, we have created a dedicated hangar, which is fully air conditioned to ensure there are no hiccups in the eight-hour long mad party."

He further added, "We are absolutely thrilled to be bringing a new league of live entertainment to the country with elrow built on a sense of freedom, celebration, dance and music. While the theme of Samba is globally loved, we wanted to ensure that elrow’s India party is equally exciting with an experience that forges its own identity."