RadioandMusic
| 24 Nov 2020
Universal Music Group signs an exclusive deal with the Sri Sri Ravi Shankar

MUMBAI: Universal Music India announced their exclusive association with The Art of Living organisation to globally make available it’s audio and video content across categories like Bhajans, Chants, Guided Meditation, Health & Wellness, and Instrumental amongst others. As a part of a multi-phase release plan, Universal Music has just released 51 albums in physical and digital format all over the world except the territory of US.

The content is available across leading music stores and also popular e-commerce portals like Flipkart and Amazon as well as digitally via sites like You tube, Google Play, i-tunes, Hungama. The content is also available on streaming sites like Saavan, Gaana, Wynk, Vodafone Music, Guvera and Beats.

Over the last 30 years The Art Of Living organization has released Sri Sri Ravi Shankar's discourse and music in both Video and Audio formats with the sole purpose of spreading his message to as many people as possible. And now, over 20000 hours of this content will be made available worldwide for the first time through the global presence of the Universal Music Group.

Says South Asia Universal Music Group MD Devraj Sanyal, "I am very pleased with this particular association as Sri Sri is someone who is not just a global spiritual leader but an epitome of goodness, kindness and peace at large. His followers and his vast organization stand testament to the fact that alternate thinking can change you, your life and your surroundings and help take you to the next level. We are proud partners in this journey with Gurudev as we aim to take his message across the globe. The Art of Living will continue to influence massive change and we will do our utmost to help deliver this across all local and global platforms."

Commenting on the association, Prasana Prabhu, Trustee, Sri Sri Publications Trust says, "We are extremely happy to be associated with a major record label like the Universal Music Group who will ensure that the message of Sri Sri Ravi Shankar reaches out to a global audience through their large network. With their might, we will be available widely across all digital and physical platforms thus spreading the message of living well and with peace. We look forward to working closely with Universal Music in not just releasing existing content but also in creation of fresh content from 'The Art Of Living’ and present it in innovative ways to the world out there".

Also on the anvil is a prestigious Home Video release next month from Universal Music of a unique symphony - titled "Venunaad" – where 4000 flutists, will simultaneously perform on a gigantic 30,000-ft stage on 12th January, 2015 in Nasik. This performance is under the guiding baton of renowned flutist, Pt. Ronu Mazumdar, while the revered exponent of the instrument, Hariprasad Chaurasia, will be the guest of honor. The symphony is one of two major events to mark the two-day visit of The Art of Living founder, Sri Sri Ravi Shankar, to Maharashtra.

Founded in 1981 by Sri Sri Ravi Shankar, The Art of Living is one of the largest voluntary organizations in the world. Inspired by its founder’s vision of creating a stress-free mind and a violence-free society, the organization is dedicated to creating peace and fostering human values.