| 14 Jul 2024
Airtel Digital TV and Shemaroo Entertainment Ltd launch 'Sadabahar Hitz'

MUMBAI: Airtel Digital TV, the DTH arm of India’s largest telecommunications provider Bharti Airtel, and Shemaroo Entertainment Limited, India’s leading entertainment content house,have come together to launch Sadabahar Hitz – a collection of classic Bollywood movies and music. Available at a nominal fee of Rs39/- per month, this ad free service can be watched on channel number 164 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to simply give a missed call to 9109424242

Shemaroo Entertainment Limited Director Hiren Gada said “We are glad to launch Sadabahar Hitz– a service that showcases evergreen films and songs on a platform like Airtel Digital TV, one of the most popular DTH players in our country. The service is targeted to bring to the audience, quality films and soulful songs that will not only be appealing to mid and older generation but also will give youth an opportunity to reconnect with the era. There are not many options available for people who want to watch such movies on TV. Our service will cater to their need. SadabaharHitz is an endeavor to bring to our audience best of the classics that they can relish with friends and family.”

Airtel Digital TV CMO S.Sriram added, “At Airtel Digital TV, we are constantly looking to deliver a content-rich TV viewing experience to our customers. We are delighted to partner Shemaroo for the launch ‘Sadabahar Hitz’, a content library of hit Hindi movies and songs from yesteryears. We believe that this platform is a worthy addition to our existing set of services and will help us deliver a more tailored customer experience at a great price”.