MUMBAI: Radio Mirchi that has held sway in Delhi and Kolkata for the last some weeks, elbowed past its closest rivals in Bangalore and Mumbai as well in week 23, according to RAM data just out.
Bangalore
In Bangalore, Radio Mirchi managed a gain of 3.5 percentage points, to end at a market share of 20.8 per cent, to nudge out Big FM from the top spot, which lost 2.5 percentage points and held on a market share of 18 per cent. Fever clung to its third position in the market, despite having lost 1 percentage point, and having a share of 12.3 per cent of the market. AIR's Rainbow came a close fourth with a share of 12.2 per cent, and Radio City followed close behind with a share of 12 per cent.
Delhi
Mirchi held on its wide margin lead in Delhi over Fever, with a market share of 24.7 per cent, having gained 0.5 percentage points. Fever, with its share of 16.5 points, came second having lost 0.5 points. AIR's FM Gold station, with its share of 14.9 per cent, stayed at third place, above Radio City, with a share of 10.3 per cent.
Kolkata
Mirchi stayed the top of the heap in Kolkata as well, although it slipped a 0.9 percentage points, to end at a share of 18.8 per cent. Big FM stayed at the second position this week too, although it slipped 0.6 percentage points, to end at a share of 14.7 per cent. Aamar FM gained 1.8 percentage points to end with a share of 12.7 per cent. Friends FM followed at a close fourth with a share of 11.6 per cent.
Mumbai
Mirchi stole past established leader Red FM in Mumbai, gaining 1.9 percentage points to end with a share of 17.2 per cent. Red FM gained 0.8 percentage points too, but was pushed to second spot with a share of 16.3 per cent. AIR's FM Gold , having gained 0.3 percentage points, hogged 14.4 per cent of the market share. Big FM followed closely with a share of 13.8 per cent.
Source: RAM
Market : BANGALORE
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Period: 31st May to 6th June '09
Channel - Last 4 weeks - Last Week - This Week - Gain Loss
Radio Mirchi 98.3 Bangalore - 16 - 17 - 21 - (3.5)
Big FM 92.7 Bangalore - 20 - 21 - 18 - (-2.5)
Fever FM 104 Bangalore - 15 - 13 - 12 - (-1.0)
AIR FM1-Rainbow 101.3 Bangalore - 13 - 12 - 12 - (-0.2)
Radio City 91.1 Bangalore - 11 - 11 - 12 - (1.2)
Radio One 94.3 Bangalore - 10 - 9 - 9 - (-0.2)
S FM 93.5 Bangalore - 8 - 8 - 7 - (-0.7)
AIR FM1-Vividh Bharati Bangalore - 4 - 4 - 4 - (-0.2)
Radio Indigo 91.9 Bangalore - 3 - 3 - 3 - (-0.5)
Akashavani Bangalore - 1 - 0 - 1 - (0.5)
Gyan Vani 107.6 Bangalore - 1 - 1 - 1 - (-0.1)
Others Bangalore - 0 - 0 - 0 - (0.1)
Market : DELHI
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel - Last 4 weeks - Last Week - This Week - Gain Loss
Radio Mirchi 98.3 Delhi - 24 - 24 - 25 - (0.5)
Fever FM 104 Delhi - 16 - 17 - 17 - (-0.5)
AIR FM2-Gold 106.4 Delhi - 16 - 17 - 15 - (-1.9)
Radio City 91.1 Delhi - 9 - 9 - 10 - (1.4)
Red FM 93.5 Delhi - 9 - 8 - 10 - (1.6)
Big FM 92.7 Delhi - 6 - 7 - 8 - (0.9)
Radio One 94.3 Delhi - 6 - 6 - 6 - (-0.2)
Meow FM 104.8 Delhi - 4 - 4 - 3 - (-0.7)
Hit 95 FM Delhi - 3 - 4 - 3 - (-1.1)
AIR FM1-Rainbow 102.6 Delhi - 3 - 2 - 2 - (0.0)
Vividh Bharati Delhi - 2 - 2 - 2 - (0.0)
Akashavani Delhi - 0 - 0 - 0 - (0.1)
Others Delhi - 0 - 0 - 0 - (0.0)
Market : KOLKATA
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel - Last 4 weeks - Last Week - This Week - Gain Loss
Radio Mirchi 98.3 Kolkata - 19 - 20 - 19 - (-0.9)
Big FM 92.7 Kolkata - 16 - 15 - 15 - (-0.6)
Aamar FM 106.2 Kolkata - 11 - 11 - 13 - (1.8)
Friends FM 91.9 Kolkata - 12 - 12 - 12 - (-0.3)
Red FM 93.5 Kolkata - 9 - 10 - 10 - (0.0)
Meow FM 104.8 Kolkata - 6 - 6 - 7 - (1.1)
Fever FM 104 Kolkata - 7 - 6 - 6 - (0.7)
Radio One 94.3 Kolkata - 7 - 7 - 6 - (-1.1)
AIR FM1-Rainbow 107 Kolkata - 5 - 5 - 5 - (-0.2)
AIR FM2-Gold 100.2 Kolkata - 4 - 4 - 4 - (-0.1)
Akashavani Kolkata - 3 - 2 - 2 - (0.0)
Power FM 107.8 Kolkata - 1 - 2 - 2 - (-0.2)
Vividh Bharati Kolkata - 1 - 1 - 1 - (0.0)
Others Kolkata - 0 - 0 - 0 - (0.0)
Market : MUMBAI
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel - Last 4 weeks - Last Week - This Week - Gain Loss
Radio Mirchi 98.3 Mumbai - 15 - 15 - 17 - (1.9)
Red FM 93.5 Mumbai - 15 - 16 - 16 - (0.8)
AIR FM2-Gold 100.7 Mumbai - 13 - 14 - 14 - (0.3)
Big FM 92.7 Mumbai - 14 - 13 - 14 - (0.6)
Fever FM 104 Mumbai - 14 - 13 - 11 - (-1.7)
Radio City 91.1 Mumbai - 11 - 11 - 10 - (-0.4)
AIR FM1-Rainbow 107.1 Mumbai - 5 - 5 - 5 - (0.4)
Radio One 94.3 Mumbai - 5 - 5 - 5 - (0.1)
Vividh Bharati Mumbai - 3 - 3 - 2 - (-0.7)
Akashavani Mumbai - 3 - 3 - 2 - (-1.0)
Meow FM 104.8 Mumbai - 2 - 2 - 2 - (-0.4)
Others Mumbai - 0 - 0 - 0 - (0.0)
MUMBAI: Radio Mirchi that has held sway in Delhi and Kolkata for the last some weeks, elbowed past its closest rivals in Bangalore and Mumbai as well in week 23, according to RAM data just out.
Bangalore
In Bangalore, Radio Mirchi managed a gain of 3.5 percentage points, to end at a market share of 20.8 per cent, to nudge out Big FM from the top spot, which lost 2.5 percentage points and held on a market share of 18 per cent. Fever clung to its third position in the market, despite having lost 1 percentage point, and having a share of 12.3 per cent of the market. AIR's Rainbow came a close fourth with a share of 12.2 per cent, and Radio City followed close behind with a share of 12 per cent.
Delhi
Mirchi held on its wide margin lead in Delhi over Fever, with a market share of 24.7 per cent, having gained 0.5 percentage points. Fever, with its share of 16.5 points, came second having lost 0.5 points. AIR's FM Gold station, with its share of 14.9 per cent, stayed at third place, above Radio City, with a share of 10.3 per cent.
Kolkata
Mirchi stayed the top of the heap in Kolkata as well, although it slipped a 0.9 percentage points, to end at a share of 18.8 per cent. Big FM stayed at the second position this week too, although it slipped 0.6 percentage points, to end at a share of 14.7 per cent. Aamar FM gained 1.8 percentage points to end with a share of 12.7 per cent. Friends FM followed at a close fourth with a share of 11.6 per cent.
Mumbai
Mirchi stole past established leader Red FM in Mumbai, gaining 1.9 percentage points to end with a share of 17.2 per cent. Red FM gained 0.8 percentage points too, but was pushed to second spot with a share of 16.3 per cent. AIR's FM Gold , having gained 0.3 percentage points, hogged 14.4 per cent of the market share. Big FM followed closely with a share of 13.8 per cent.
Source: RAM
Market : BANGALORE
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Period: 31st May to 6th June '09
Channel - Last 4 weeks - Last Week
- This Week - Gain Loss
Radio Mirchi 98.3 Bangalore - 16 - 17 - 21 - (3.5)
Big FM 92.7 Bangalore - 20 - 21 - 18 - (-2.5)
Fever FM 104 Bangalore - 15 - 13 - 12 - (-1.0)
AIR FM1-Rainbow 101.3 Bangalore - 13 - 12 - 12 - (-0.2)
Radio City 91.1 Bangalore - 11 - 11 - 12 - (1.2)
Radio One 94.3 Bangalore - 10 - 9 - 9 - (-0.2)
S FM 93.5 Bangalore - 8 - 8 - 7 - (-0.7)
AIR FM1-Vividh Bharati Bangalore - 4 - 4 - 4 - (-0.2)
Radio Indigo 91.9 Bangalore - 3 - 3 - 3 - (-0.5)
Akashavani Bangalore - 1 - 0 - 1 - (0.5)
Gyan Vani 107.6 Bangalore - 1 - 1 - 1 - (-0.1)
Others Bangalore - 0 - 0 - 0 - (0.1)
Market : DELHI
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel - Last 4 weeks - Last Week - This Week - Gain Loss
Radio Mirchi 98.3 Delhi - 24 - 24 - 25 - (0.5)
Fever FM 104 Delhi - 16 - 17 - 17 - (-0.5)
AIR FM2-Gold 106.4 Delhi - 16 - 17 - 15 - (-1.9)
Radio City 91.1 Delhi - 9 - 9 - 10 - (1.4)
Red FM 93.5 Delhi - 9 - 8 - 10 - (1.6)
Big FM 92.7 Delhi - 6 - 7 - 8 - (0.9)
Radio One 94.3 Delhi - 6 - 6 - 6 - (-0.2)
Meow FM 104.8 Delhi - 4 - 4 - 3 - (-0.7)
Hit 95 FM Delhi - 3 - 4 - 3 - (-1.1)
AIR FM1-Rainbow 102.6 Delhi - 3 - 2 - 2 - (0.0)
Vividh Bharati Delhi - 2 - 2 - 2 - (0.0)
Akashavani Delhi - 0 - 0 - 0 - (0.1)
Others Delhi - 0 - 0 - 0 - (0.0)
Market : KOLKATA
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel - Last 4 weeks - Last Week - This Week - Gain Loss
Radio Mirchi 98.3 Kolkata - 19 - 20 - 19 - (-0.9)
Big FM 92.7 Kolkata - 16 - 15 - 15 - (-0.6)
Aamar FM 106.2 Kolkata - 11 - 11 - 13 - (1.8)
Friends FM 91.9 Kolkata - 12 - 12 - 12 - (-0.3)
Red
FM 93.5 Kolkata - 9 - 10 - 10 - (0.0)
Meow FM 104.8 Kolkata - 6 - 6 - 7 - (1.1)
Fever FM 104 Kolkata - 7 - 6 - 6 - (0.7)
Radio One 94.3 Kolkata - 7 - 7 - 6 - (-1.1)
AIR FM1-Rainbow 107 Kolkata - 5 - 5 - 5 - (-0.2)
AIR FM2-Gold 100.2 Kolkata - 4 - 4 - 4 - (-0.1)
Akashavani Kolkata - 3 - 2 - 2 - (0.0)
Power FM 107.8 Kolkata - 1 - 2 - 2 - (-0.2)
Vividh Bharati Kolkata - 1 - 1 - 1 - (0.0)
Others Kolkata - 0 - 0 - 0 - (0.0)
Market : MUMBAI
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel - Last 4 weeks - Last Week - This Week - Gain Loss
Radio Mirchi 98.3 Mumbai - 15 - 15 - 17 - (1.9)
Red FM 93.5 Mumbai - 15 - 16 - 16 - (0.8)
AIR FM2-Gold 100.7 Mumbai - 13 - 14 - 14 - (0.3)
Big FM 92.7 Mumbai - 14 - 13 - 14 - (0.6)
Fever FM 104 Mumbai - 14 - 13 - 11 - (-1.7)
Radio City 91.1 Mumbai - 11 - 11 - 10 - (-0.4)
AIR FM1-Rainbow 107.1 Mumbai - 5 - 5 - 5 - (0.4)
Radio One 94.3 Mumbai - 5 - 5 - 5 - (0.1)
Vividh Bharati Mumbai - 3 - 3 - 2 - (-0.7)
Akashavani Mumbai - 3 - 3 - 2 - (-1.0)
Meow FM 104.8 Mumbai - 2 - 2 - 2 - (-0.4)
Others Mumbai - 0 - 0 - 0 - (0.0)
