MUMBAI: Metacafe - the first entertainment destination solely dedicated to showcasing the best videos from the world of movies, video games, sports, music and TV - said it has entered into an exclusive partnership with video monetization leader Vdopia that will see Vdopia taking charge of Metacafe's entire online video and rich media advertising inventory in India.

Metacafe keeps millions of viewers plugged into its entertainment passions every day, attracting more than more than 46 million unique monthly viewers worldwide and more than 5 million in India.

Tim Rottach, head of international sales and partnerships, Metacafe commented, "Metacafe is unique in its approach to telling the story via video, featuring more exclusive, original and curated premium entertainment-related video content than any other site. Partnering with Vdopia helps us connect leading brand advertisers with our audience of young influencers through close association with the most popular video content on the web."

Debadutta Upadhyaya, Vice President-India, Vdopia commented, "Today online content consumption is seeing a growth spurt, making it the right-fit vehicle for advertisers looking to supercharge their brand marketing and seeking justifiable returns on marketing spend. This partnership will help brand advertisers leverage the most innovative online video advertising alongside popular content and achieve a video high. We are glad to extend our innovative video inventory including video prerolls, custom homepage takeover events and other engaging, large-format video ads to Metacafe, the leading premium content publisher."

Vdopia, the only company to offer myriad options for media companies to integrate online video ads onto their online video content, focuses on bringing impactful, market-disruptive innovation to online advertising. In the recent past the company has tied up with number of entities to expand the reach of the brands associated with it.