MUMBAI: Aspiring Rock Stars of the city can now look forward to a once-in-a-lifetime opportunity, as IDEA Cellular has announced the City Audition of its unique Musical Talent Hunt – �Idea Rocks India' to be held on Monday, September 7, 2009. The talent hunt show will be telecast on the popular TV channel, Colors starting Sunday, September 27, 2009.

The audition in Mumbai is being organized to discover the best musicians, instrumentalists and singers from the city, to provide them a platform to compete with their counterparts from other parts of the country in the hunt for India's best musical band on �Idea Rocks India 4'.

�Idea Rocks India 4' will give an opportunity to all Indians aged 18 years and above, who are already a �Band' or �Member of a Band' or simply want to become a �part of a Band', to participate in the first-of-its-kind music talent hunt show which will encompass all genres of music including Western, Indian and others. Young musical sensations from Mumbai and adjoining areas, aspiring to become �The Baap of all Bands' can participate in IDEA Rocks India 4 by appearing in the audition at Juhu Hotel, Juhu Beach, Next to Tulip Star Hotel, Vile Parle (West), Mumbai – 400049, on September 7, 2009 at 8:00 am.*

IDEA has created a Microsite http://www.idearocksindia.in.com to provide details about the audition and registration process. Interested candidates can register online, or by sending an SMS �IRI' to 55456 (IDEA customers) or 56882 (non-IDEA customers). Walk-in registrations will be conducted at the venue of audition in Mumbai on September 7th at 8:00 am.

The star studded jury of �Idea Rocks India 4' on Colors, will comprise of leading male playback singer Shaan, and Vasundhara Das, a versatile singer and actress, besides other celebrity judges from the film, music and entertainment fraternity. The show will be anchored by Karan Singh Grover, a TV serial actor, along with a female co-anchor.

Selected candidates from the audition round will get to become part of a band, based on the musical synergies of individuals, under the aegis of the jury of �Idea Rocks India 4'. A band can have a unique identity from anything ranging from a rock band, to a folk music band, to an all girls' band, to a band which plays only instrumental music such as percussion. These bands will then play, sing and compete to become the �Baap of All Bands' based on the choice of the judges and the Indian public who will vote for their favorite band at the final level of the competition.

According to Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular, IDEA has always had a close association with music and its promotion amongst the Indian audience. �Idea Rocks India 4' is yet another initiative in this direction. India has a rich and vibrant musical talent that is waiting to be explored and tapped. This show is designed to provide a platform to every individual or group that has a unique talent in music and the ability to entertain the entire nation. This year, we are happy to bring the show to millions of TV viewers across the country with the help of our partners – Colors, Encompass, Radio Mirchi and In.com....

�Idea Rocks India 4' will be produced by Encompass and aired on leading general entertainment channel, Colors, over 13 episodes, every Sunday starting September 27, 2009 during prime time slot of 8 pm to 9 pm. The show will have a weekly process of voting and elimination leading to the mega challenge round with live performances by the finalists in malls and clubs, culminating into the Grand Finale to unveil the �Baap of All Bands'.

The winning band will get an opportunity to record its own music album with a reputed music production house.

IDEA Cellular launched �Idea Rocks India' in 2006 to bring the country's musical sensations closer to its subscribers, and other music lovers. For the last three consecutive years �Idea Rocks India' has been entertaining the fans with its successful concert tours in Indian cities, packed with performances by the likes of Salman Khan, Lara Dutta, Bipash Basu, Kareena Kapoor, Shaan, Sunidhi Chauhan, and Sonu Nigam. This year �Idea Rocks India' will traverse the length and breadth of the country to discover the best musicians.