RadioandMusic
| 23 Oct 2020
Season's special offering - Big Monsoon Magic by Big FM

MUMBAI: Monsoon brings out the best of emotions; it makes you sway to the music of rain dropping on the window pane, triggers the hidden romance, brings a wide smile on the faces and spreads joy everywhere. Keeping the happiness meter on an all-time high, Big FM presents BIG Monsoon Magic, a special segment by Bhawana Somaaya on the Breakfast Show along with RJ Siddharth.  Also, India’s No.1 radio show Suhaana Safar with Annu Kapoor will ensure your musical journey gets even more pleasant.

Speaking of the campaign, RBNL, EVP and National Business Head, Ashwin Padmanabhanstated, “At Big FM, we tailor-make content to suit our listeners preferences and their many moods. With the onset of monsoons in our country, one remembers Bollywood’s dances in the rains, the romantic love songs and the iconic scenes under the rain showers. Thus to bring alive the magic of the season and take listeners back to the evergreen era of Indian Cinema, we have brought together a mix of beautiful monsoon melodies and master speakers Annu Kapoor, Bhawana Somaaya and RJ Siddharth who are each a treasure trove of Hindi Films and Retro Hindi Film music. I am certain that our listeners will enjoy our new segment.”

BIG Monsoon Magic will have the perfect blend of Hindi Film songs shot in the rains – ‘Rimjhim Gire Saawan’, complemented with exciting monsoon sagas of Bollywood icons Deepika Padukone, Zoya Akhtar and Shankar Mahadevan amongst others, sneak peek into the making of some of the memorable romantic rain songs like ‘Pyaar Hua Iqraar Hua Hai’ from ‘Shree 420’ and some exciting trivia on romantic film locations.

While music will be key for the show segment, the RJs will make sure they engage with the listeners at all times by giving timely monsoon updates and forecast, utility tips and even lip-smacking monsoon food recipes. As part of the on-ground activities of BIG Monsoon Magic, Big FM will  combat the traffic problem and run cabs across locations for commuters to be picked for office in the morning and dropped back home in the evening. To double the monsoon fun, listeners can also participate in the Facebook and Twitter contests.

Enjoy monsoon like never before starting July 1st with the alma mater of Retro music Annu Kapoor, Bhawana Somaaya and RJ Siddharth and make 92.7 BIG FM your one stop destination this season.