MUMBAI: The time of the year has come when all of us are in the mood to shop, have fun and frolic around. Yes! Hello FM 106.4, Tamil Nadu's largest network and the most heard FM station, is bringing the Kovai Shopping Kondattam to the people of Kovai with the support and patronage of the retailers. The shopping extravaganza is from 15th October to 26th October at the cross cut road junction.

Honourable Minister for Rural Industries & Animal Husbandry, Thiru Pongalur N Palaniswamy, inaugurated the function on 15.8.2008. Thiru R Venkatachalam Mayor, Corporation of Coimbatore made the first sale and Thiru N Karthik, Deputy Mayor, Corporation of Coimbatore was the first customer. Also Mr. K C Mahali Commissioner of Police, Coimbatore Mr. V K Shanmugam Corporation Commissioner, Coimbatore graced the occasion by their presence in the inauguration.

Through this shopping fest Hello FM brings both the masters and the minnows a truly wonderful shopping experience, by proffering a large number of quality retail brands under one roof. Each of the retail partners participating in this shopping fest were classified into the categories of Platinum, Gold and Silver, based on their sponsorships for this fest. For the end customer, this is just not a shopping experience, but also an opportunity to win exciting prizes at these retail outlets and also a chance to be on air in the leading radio channel of Tamil Nadu to share their shopping experiences in the Kovai shopping Kondattam....

The people of Kovai will have the opportunity to win a total prize money of Rs.10,00,000/- and a grand festive prize of a Car.

To participate in this contest, all a person has to do is shop in one of the retail outlets that's a part of this shopping festival and while there, fill a coupon along with a 10 word slogan about Hello FM & Kovai and drop it in the box provided for the same.
Those who aspire to participate for the grand festive prize will have to attach the tear-away coupon that's part of the shopping festival advertisement in Daily Thanthi to this slogan.

The entries will be collected on a daily basis and a committee of members will adjudge the best entries for the day, for the daily winner slot. At the end of a week, the weekly winner will be selected by the committee.

Post the shopping fest; the grand festive prize winner will be selected based on the entries received for the same.

Hello FM on the occasion of this shopping festival would change gear and the single focus as far as content of programming is concerned would be shopping, what's in & what's out, market updates, on street live interactions, spot gifts, etc., thus giving the shopping mela a further fillip.

This is the biggest shopping festival that an FM station has organised in India. It's also the most innovative on-ground activity conceptualised by an FM station.