RadioandMusic
| 22 Nov 2019
Noteworthy social campaign done by various Radio stations in 2018

MUMBAI:  Radio stations have always been and still continue to be an essential part of major social movements in India. From using the radio platform to shout loud for change to encouraging people for a cause, the radio pads have truly contributed in resolving social issues. So, we thought of listing some striking social campaigns done by Indian Radio Stations in 2018.

Radio City

Radio City has decided to free Mumbaikars from rain woes through one of its kind Kar Mumbaikar initiative during monsoon this year. The campaign aimed at resolving cities certain issues that Mumbaikars face in their locality, areas and society. With the campaign tagline of ‘Monsoon mein bol soon’, Radio City’s RJ Salil and RJ Archana kick-started the Kar Mumbaikar activity on ground in the last week of July at Thane railway station. Celebrities such as Akshay Kumar, Tapsee Pannu, Darshan Rawal, Jimmy Shergill, John Abraham, Mahi Gill and Chitrangadha Singh have supported Radio City’s this noteworthy campaign.

Red FM

RED FM’s take as well as efforts towards child labour, forced prostitution, trafficking, and sexual abuse. Their mission is to end slavery and child labour and ultimately end violence against children. The campaign kick-started on the 12 June, 2018 on World Day Against Child Labour with Kailash Satyarthi visiting the RED FM stations in Mumbai, Kolkata and Delhi NCR. The joint campaign by Kailash Satyarthi Children’s Foundation and RED FM aimed to raise funds for Surakshit Bachpan Fund to provide immediate medical, legal, and psychological assistance to child victims of child labour, sex crimes and abuse.

Radio Mirchi

Radio Mirchi completely resonates with the cause of making the city friendly for cycling. On the occasion of World Bicycle Day, this is our bit towards promoting bicycles on Delhi roads and making the city a better place to live in pollution free.

My FM

On the occasion of Independence Day, this year, MY FM embarked upon an initiative, Halla Bol that was noteworthy unlike its name. With the help of their listeners, MY FM team identified one issue plaguing the city and afflicting the society. Along with the citizens, city seniors, civic authorities, government and nongovernment organizations, one such issue was highlighted and worked upon to get through a comprehensive closure.

Each station picked up the most plaguing issue, among the various topics that were picked up across cities are 'Kachra se Azadi' in Nagpur, Traffic awareness and safety in Indore, Polythene in Bhopal and women's safety in Jaipur.

Also Read: It was a 'Halka Bol' Independence Day for MY FM

Big FM

Big FM, one of India’s largest radio networks, commenced this year’s Ganesh festivities with the announcement of the 11th edition of its award-winning initiative, Big Green Ganesha. The eco-friendly brainchild of the network has always reinforced the absolute necessity for environmental conservation and sustainability and has gained immense popularity since its inception.