RadioandMusic
| 12 Jul 2020
After Hisar and Karnal, MY FM launches in Solapur

MUMBAI: DB Corp Limited announced the launch of a new station in Solapur taking the count of operational MY FM stations to eight.

MY FM will soon be launched in Akola and Dhule as well. It had launched in Hisar and Karnal recently, making it the largest network of Chandigarh, Punjab and Haryana and further strengthened its network in Gujarat by launching in Rajkot.

Out of the 13 frequencies secured during Phase III auctions, nine were from Maharashtra aligned to MY FM’s long term aim to consolidate its presence in the state. With 10 stations in Maharashtra MY FM is set to become the largest network of real Maharashtra. It is already the largest network in Rajasthan, Punjab, Haryana, Madhya Pradesh and Chattisgarh.

Commenting on the launch of Solapur station, MY FM CEO Harrish Bhatia said, “Solapur is a key market for us to consolidate our presence in Maharashtra and this is where the Real Maharashtra lies. Being a customer centric organization the team has invested significant time and efforts to research listener preferences through numerous customer interactions, which is being distilled to create the most refreshing bouquet of programs. Our Solapur launch also strengthens Dainik Bhaskar’s offering to advertisers who can now benefit from a deeper reach across 7 states and 27 cities.”

MY FM designed a high decibel pre-launch campaign as a build-up to the launch over two months themed ‘Aapki Marzi’ that sought public opinion on preferences, suggestions and novel ideas on exciting content and programs that people like to listen to, including genre of music, humour, RJ talk, program themes and chat shows. An engaging and humorous launch campaign ‘Ab har kaan khush’ (Now every ear is happy) has been rolled out in the cities through print ads, outdoor, human banners.