RadioandMusic
| 21 Sep 2017
'Radio City ki Bullet' in Lucknow culminates with 30 lakhs missed calls

MUMBAI: Radio City recently concluded its ‘Radio City Ki Bullet’ contest with a roaring success, which started from 25 July and went on till 6 August. The second leg of winners were announced on 6 August 2016 at City Mall, Lucknow, where winners walked away with brand new Royal Enfield bullets. Radio City received over 30 lakh missed calls for registration, to participate in Radio City’s biggest contest in the City of Nawabs. Bollywood celebrities like Sonu Nigam, Tiger Shroff, Jacqueline Fernandez and Hard Kaur motivated the people of Lucknow to be a part of the biggest challenge ‘Radio City ki Bullet’. Also, Radio City gave a chance to the winners from the first segment, to meet and greet the Khiladi star Akshay Kumar. The winners not only won the ‘Nawaabi Sawaari’ but also got the golden chance to shake hands with their favourite star.

As a part of the 'Rag Rag Mein Daude City' campaign, the radio network integrated ‘Lucknow Ka Kona Kona’ through an extensive 10 days on-ground activity supported by huge digital, print and outdoor medium. The listeners had to participate in the contest and answer questions about their city and win a lucky key every hour every day for two weeks. In the first segment, two winners were announced on the 30 of July and the other two on the 6 August 2016.

Radio City’s philosophy of ‘Rag Rag Mein Daude City’ aims to invoke the feeling of City Pride amongst the citizens and galvanizes a stronger emotional connect with the listener through a ‘micro local’ content approach that reflects the city’s fabric, culture and nuances. ‘Radio City ki Bullet’ is one of the biggest campaigns, Radio City has taken in order to build that special bond with the city and connect to its listeners in a unique manner.