RadioandMusic
| 21 Jun 2018
Mirchi 95 takes Bollywood music route in Bengaluru

NEW DELHI: Bengaluru's latest FM radio station, Mirchi 95 is going the Bollywood music way.

While Radio Mirchi's first frequency in Bengaluru, 98.3, airs Kannada content for the last 10 years. Mirchi 95 on the other hand, has the same tagline 'Mirchi sunnewale always khush', but the jock talk is Hinglish and the music is contemporary Bollywood.
 
A new jingle has been composed by Sachin-Jigar for the new station, but retains the tagline, Mirchi Sunnewale Always Khush!

The Bollywood connect is being extended with an upcoming concert by Bollywood heartthrob Arijit Singh. Lucky listeners will get to win free concert tickets, and a few of them will even get to meet Arijit Singh for a meet-n-greet. The event will be hosted by a Mirchi 95 jock. There are some surprises lined up at the venue as well, with Mirchi 95 expected to launch the official video of the new Sachin-Jigar jingle.

ENIL has acquired second frequencies in nine  markets – Hyderabad, Ahmedabad, Surat, Pune, Nagpur, Lucknow, Kanpur, Jaipur and Bangalore. This is the first roll-out of its second frequency network; and other stations will be rolled out in the next few months. Radioandmusic.com spoke about the Bengaluru launch on Wednesday. Read story here

http://www.radioandmusic.com/biz/radio/private-fm-stations/160504-mirchi-launches-second-fm-radio-station

The first stage of the auctions had covered 69 cities which already have FM channels but where vacancies for more slots existed.

Mirchi has already launched in Kochi and Guwahati last month.

Read the stories here.

http://www.radioandmusic.com/biz/radio/private-fm-stations/160418-radio-mirchi-launches-kochi

http://www.radioandmusic.com/biz/radio/private-fm-stations/160421-papon-launches-radio-mirchi-guwahati

The drive-time shows Whassup Bangalore (7-11am) and Breaking music @ 95 (4-9pm) will offer latest Bollywood chartbusters, while the afternoon show Mast Melodies (11am–4pm) will belt out contemporary melodious numbers. The night show Dil Chahta Hai (9pm-12 am) is a one of a kind romantic radio show.  The girl on the motorbike, RJ Nithya is the Pataka Guddi, who rides all over the city and connects with people all over Bangalore.

In the morning, Mirchi 95 has got on board radio jockey Amar who is a fitness freak, the afternoon show host RJ Ridhi is a drama queen and RJ Arpith, the host of the evening show, is nicknamed by his peers as the Robinhood of Radio. RJ Bharat is already popular among his fellow mates for his quirky tips on relationship issues.
 
Radio Mirchi CPO Tapas Sen said, “Mirchi is a sunshine brand, loved for its right dose of positivity and humour, and Mirchi 95 will be no exception. We have curated this product very carefully – importing the secret sauce of our winning programming from other HSMs and enriching it with local flavours and nuances! We are sure that it will strike a chord with the young cosmopolitan listeners of the city.”
 
Radio Mirchi CEO Prashant Panday said, “With launch of Mirchi 95, we will provide the most robust radio coverage in Bangalore. Whenever a client is planning to reach out to the entire city, a mix of 98.3 FM and 95 FM will help them cover the city in the most effective manner. We are launching an extensive outdoor and print campaign to popularize Mirchi 95, which will be followed by a series of BTL activations. With such an interesting product offering and aggressive marketing push, we are hopeful that we shall soon be Bangalore’s favourite destination for Hindi music.”