RadioandMusic
| 22 Feb 2020
Atif Aslam and Tiger Shroff's single crosses one lakh stream on Hungama.com in three days

MUMBAI: Its time for Atif Aslam fans to rejoice as the singer is back with a brand new single 'Zindagi Aa Raha Hu Main' produced by Bhushan Kumar that is available only on Hungama.com, India's largest digital service. With this track Indian music's soulful singer Atif Aslam teams up with with Bollywood's latest poster boy Tiger Shroff for an explosive new video of the track that is composed by Amaal Mallik and directed by ace choreographer Ahmed Khan.

The track 'Zindagi Aa Raha Hu Main' marks the return of a true-blue Atif Aslam hit single, making it the perfect peppy number that is already a favorite on Hungama.com with more than 1 lakh streams over one weekend. With this track Atif brings out his “First commercial single” since his Bollywood break, while the exclusive launch of the song on Hungama.com re-emphasizes the relevance and importance of the digital medium to showcase talent at a global platform. The integration with Hungama.com is deep as the app makes a cameo in the video too.

Marking his music single debut, the video sees Tiger Shroff inviting the youth to frolic in and savour their liveliness as he dances to the energetic music of the song. The video is a thought-provoking yet enthusiastic call for the youth to tap into their unique potential while celebrating life and love with a positive attitude. As the title suggests 'Zindagi Aa Raha Hun Main' simply seeks to break one's mundane routines and call out to live their lives to the fullest.

Speaking about how the song happened, T-Series' Bhushan Kumar says, “Tiger had come to me with the concept which was so genuine and close to his heart with a pure motive. We immediately met Ahmed to discuss the video idea and post that we got Atif Aslam on board to render his voice for Tiger followed by Amaal Mallik composing a youthful track. We are glad that Atif agreed to be a part of this single that will make you celebrate life. Tiger has done mindblowing acrobatics and we are receiving positive feedback from the listeners.”

Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “Atif Aslam is one of the best voices in the industry today and we at Hungama.com are proud to exclusively launch his latest single across our service. The response we have received so far has been over-whelming and we are excited to share the energetic number with our consumers. The coming together of enigmatic singer Atif Aslam and Bollywood's newest and dynamic 'Hero' Tiger Shroff is a match beyond comparison. With millions of fans across the globe, it is our aim is to create a strong presence for this single.”