MUMBAI: Amara Muzik Pvt. Ltd., a young, dominant, well-known regional music label headquartered in Chennai, has entered into a strategic partnership with Believe to distribute Amara Muzik’s, audio and video content on Music Platforms Worldwide.

Believe will expand the geographic markets of Amara Muzik that owns copyrights to a large catalogue of Bengali, Odia, Chattisgarhi and Rajasthani film and Independent music.

Commenting on this deal, Amara Muzik’s managing director and serial entrepreneur Naveen Bhandari said, “We have been associated with Believe for many years now in scattered different ways. This deal will ensure we consolidate and use Believe’s commendable services to expand and grow our reach. With big plans in mind for the independent music industry in the regions in Bengal, Odisha and Rajasthan, we are glad that Believe can help us reach out to the right audiences in every part of the world.”

Believe India head of sales and distribution KGV Kiran Kumar said, “Believe from its inception is known for its ability to deeply engage with labels and artists providing the highest level of services led by people from the front and driven by technology at the core. We see tremendous opportunity in regional language for the coming years and this partnership with Amara Muzik will help us consolidate our leadership position.”

Amara Muzik will aggressively focus and acquire content in regional languages in the coming years.

Believe is the leading fully independent digital distribution and label Service Company for artists and labels worldwide. Believe’s mission is to best serve All Artists and Labels with care, transparency, fairness, expertise and innovation in all local markets around the globe. They provide dedicated local and international campaign management, trade and digital marketing services, comprehensive video management and distribution, synchronization, neighbouring rights.