RadioandMusic
| 17 Aug 2018
Saregama Carvaan announces price reduction

MUMBAI: The leading music label Saregama had recently come up with a digital audio player range where it had launched three players which are Carvaan, Carvaan Mini and Carvaan Premium. The players that were available to the buyers at a particular price are now available with a new lower price.

The company has revised the price of the Carvaan series and after which the the premium range of Carvaan which was priced Rs 6990 is now available for Rs 6390 and the regular Carvaan which use to come for Rs 6490, now comes for Rs 5990. Similarly the mini version of Carvaan comes for Rs 2290 which earlier costed Rs 2490.

The company has revised the rates of their product in the wake of the new GST rates, afterwhich the company does not want to keep that money in their pockets and have decided to give its benefit to the customer.

Saregama’s managing director Vikram Mehra shared his thoughts on this occasion, “Saregama Carvaan has been universally accepted by all as a unique gifting product. Music evokes the deepest and the most personal of emotions, and we wanted to extend this core thought in Carvaan’s brand film. We wanted to tell an authentic story that rings true in every household. Through this TVC we have tried to narrate a story about the enduring fabric of a family and how Saregama Carvaan can be the unique gift to tide over all phases of life. I hope this ad connects with everybody out there – its all heart.”