MUMBAI: With the financial year end round the corner and everyone looking at best possible options to save tax and ensure best returns, BIG 92.7 FM, in keeping with the vibe of the city is hosting "The BIG Tax Week" activity to help deliver best results to its listeners. This week long activity which has elements both on air and off air, began on 10th March 2008 and will end on 15th March 2008.

BIG 92.7 FM has experts from the fields of finance who will interact with the listeners daily on-air on the BIG Vanakkam Show hosted by RJ BIG Dheena where every day one topic related to tax and investment will be chosen and discussed. On 15th March 2008 an entire session on how to save tax and how to be a smart investor will be held at BIG 92.7 FM studios where one expert Charted Accountant and one Investment Consultant will interact with select listeners to guide them plan their finance in an effective way.

So all you have to do is to just tune in to BIG 92.7 FM's BIG Vanakkam Show and clear all your doubts about investments and tax. In case if you have missed the show you can listen to the experts advise on saving tax and investments on BIG 92.7 FM's Podcast at www.big927fm.com. Listeners can also call 044 39890927 and register for the Tax planning and investment session to be held at BIG 92.7 FM office on 15th March 2008.

Speaking about the initiative Mr. P. B. Ramaswamy, Station Head, BIG 92.7 FM, Chennai, said "The average citizen is so confused with so many tax saving options that he / she needs some expert to guide them appropriately. To help our listeners, we are glad to bring experts on-air and host programs that would help people in making the right investment options. It is our commitment to provide content which is informative as Tamilians are known to keep themselves well-informed. I am confident that this initiative will be well received by the listeners"