MUMBAI: T-Series has acquired the music and audio visual rights of all films from the Eros Films stable. This includes the music of three of the forthcoming releases of this year - Anjaana Anjaani, Ra.One and Rockstar.

As part of the alliance, the music and audio visual content of films under the Eros banner shall be exclusively distributed globally by T-Series on all the platforms in all formats including all physical formats, Radio & Television and Mobile and digital formats.

On the mobile and digital distribution front, Hungama Mobile, the exclusive digital distribution partner of T-Series, will provide the digital footprint for Eros catalogue across Telcos, Internet, IPTV and mobile networks.

Through its international partnerships with iTunes, Rhapsody, Amazon MP3, among others, the T-Series-Hungama alliance will power this vibrating content to South Asian consumer's outside the country.

This move is seen in continuation of its aggressive acquisition spree that started two years ago with music of all A grade films being released under T-Series, followed by the acquisition of Reliance Big Music catalogue in December last year.

Apart from steering sales on physical formats, T-Series will also champion the reach of Eros' Music through its global network of licensees, publishers and aggregators and all formats of revenues that arise from radio, television & public performances.