MUMBAI: Radio City has launched in Vishakapatnam (Vizag), making it the second city in Andhra Pradesh to play its tunes.

This launch marks Radio City`s twelfth FM station in the country.

Radio City 91.1FM will have an interesting Telugu music mix, in sync with the station`s vibes - an invigorating new music format of Telugu adult contemporary (AC) music. AC is a music format which not limited to a specific genre of music, is a m©lange of selected tracks across different genres comprising songs which have been hits over the last two decades; it is melodious music that lasts over a period of time, says a release.

Targeted at the SEC AB 20-40 years, the music has been hand-picked and customized for listeners in Vizag who have very specific and well defined music preferences, the release adds. Says Radio City CEO Apurva Purohit, "It is an extremely important market for us and we eagerly look forward to engaging with our listeners here. Combining our musical expertise, innovations and creativity, Radio City brings to Vishakapatnam compelling content and a music mix strategically planned to uplift the mood of its listeners. We are certain that our brand promise of `Whatte Fun` will catch on very well with Radio Cityzens in Vishakapatnam giving them an unmatched radio experience." Radio City will kick off in Vizag with an on-air and on-ground contest `Jeeto Cash Tanaa Tan` where lucky listeners can win cash prizes on the spot every day. Radio City Vizag will jumpstart Vizag mornings with the Breakfast Show, while City Spice will skillfully address relevant issues coupled with advice and interesting contests each day while Meeru Neenu will give them a platform to speak their mind, express their opinions, desires and aspirations. Radio City Joyride will see Vizag unwind with some great music and entertaining updates on the day. In addition, the FM station will also feature other popular Radio City properties like Babbar Sher and Kya Baat Kar Raha Hai.