MUMBAI: Edelman India has appointed Karthik S as Head of Digital Strategy (India).

Karthik is wellknown in the Indian internet space for his hugely popular blogs on music - Milliblog (a 100-word music review blog) and ItwoFS (a 10+ year-old website that tracks music plagiarism in India).

His responsibilities at Edelman will include spreading knowledge and use of digital tactics to employees across the organization, and advising on and managing digital components of existing client programmes. He will help build Edelman's digital business among existing and potential clients, promote new business development focused on digital activities and help execute partnerships in the digital space. In addition, he will work with Edelman's regional and global resources to ensure a seamless Web 3.0 digital offering worldwide.

Karthik comes to Edelman from Text 100 in Bangalore where he was in charge of new business and social media communication initiatives for multiple clients.

A communications professional with over 11 years' experience in strategising and implementing communications plans across client and agency environments, Karthik is one of India's leading bloggers. Apart from Milliblog and ItwoFS, Karthik also blogs on social media and Indian brands on Beast of Traal.