MUMBAI: Hungama.com, the digital on-demand storefront for Bollywood and South Asian entertainment content, has revamped the website allowing users to stream free as well as buy Indian and International content, including music tracks, music videos, stream full length movies and a host of other services. The announcement was made on 4 December 2012.

The new website is powered by the latest HTML5 technology that will provide a vivid user interface, multiple music applications and easy social connect options; allowing users to sign on through social networking sites like Facebook, Twitter and Google. The latest upgrade also means HD quality streaming and downloading options for music and movies along with easy access to music through the innovative cloud technology. The site is currently running in its BETA version.

The revamped website will be loaded with features like Streaming that will allow consumers to not only buy and download content, but also stream entertainment content for free while  Music Cloud will be based on a freemium model. The service allows  consumers to save files on the Cloud, that they can seamlessly access via their connected devices- PCs, Mobile Smart Phones, Laptops, Tablets and connected TVs. The new website will offer users different editorial playlists and artiste radio. Users will be able to create their own playlists, save it and share their playlists on social media platforms.

Other features include Social Media Integration that will allow consumers to use their Social Login to browse and buy content from hungama.com. Consumers can also share their favourite content – Songs, Albums, Videos, Wallpapers with their peer group over social networks and follow members activity to check out what their friends are up to. Music Discovery is another feature that allows users to discover new music based on user preferences – Mood, Tempo, Category, Genre, Era, while Personalization provides liberty of saving one’s preferences.

The new website presents a catalogue of music tracks, movies, music videos and dialogues; mobile content such as ringtones and wallpapers. In terms of user interface, the site's new look also features larger, higher-quality images, a new browsing format and better tracking of music and videos. Also, an updated search bar at the top of the page provides a quicker process to hunt through the site's archives.

The revamped website is accessible via web, mobile apps and through social media options. In addition to the digital platforms, the content of Hungama.com can also now be accessed through its retail touch points -‘Hungama Oxigen’ retail points across the country.