MUMBAI: E-commerce website, Flipkart.com, has announced the launch of a digital music store, ‘Flyte’.

With this launch, Flipkart marks its foray into the emerging digital content market.

Flyte will allow users to discover and download music in the form of individual songs or entire albums from a collection that is backed by Indian and International music companies.

Flipkart co-founder and CEO Sachin Bansal said, “We had maintained that making digital content available was one of our focus areas and this launch marks our first step in that direction. An online music store made sense given the wide appeal this category enjoys in the country.”

Flipkart VP- digital Sameer Nigam added, “With Flyte, consumers in India will now be able to download a wide range of music legally, and at an extremely reasonable price. We hope that such a move will help curb piracy and go a long way in supporting original music and its creators. With music available across 55 languages and 700 genres and sub-genres, this is a service that should appeal to all age groups and music lovers”.

Flyte will offer the Indian consumers online music collection of over a million tracks from 150,000 unique albums. It will have Mp3-format music downloads that can be played back on any digital media device (mobile phones, PCs, tablets, car stereos etc), CD-quality music (320 kbps) available for 99 per cent of the music catalogue. It will also avail ‘DRM-free’ music which means that users can freely transfer their music from one device to another very easily.

Also, it will allow users to download the same file three more times after the initial download - at no extra cost, to make it even more convenient for users to sync their entire Flyte music library across their multiple digital devices. The single song prices start from Rs 6 while that of albums start from Rs 25. All standard payment options such as credit or debit card, Internet banking, gift vouchers and the Flipkart Wallet will be available for purchases made on Flyte.