MUMBAI: Fever FM, the FM radio brand of HT Media, has roped in former Indian cricket captain Sourav Ganguly to head its cricket programming during World Cup.

The FM station will launch �One Day Mataram', a line up of initiatives for the cricket crazy folks. Ganguly will be the on-air game expert sharing reviews, previews, and his thoughts on the game.

Fever FM will host a series of promotional activities for its listeners as a part of their One Day Mataram campaign.

Fever FM business head S Keerthivasan said, Fever FM has clearly established itself as the No. 1 Sports destination on radio. Living up to our promise, we have put together a very special campaign and we have roped in the captain who literally changed the tide for Indian cricket – Sourav Ganguly. We believe that One Day Mataram is a really strong idea that will resonate with cricket-loving audiences, and at the same time it celebrates the One Day format. We are passionate about our cricket and strongly believe that having Sourav Da lead the One-Day Mataram movement will only help to create more support for the game. Fans of the game can look forward to some really interesting radio content on Fever FM....

Ganguly added, I am happy to be associated with Fever FM for One Day Mataram. Their concept is unique and their passion for the game is genuine. The format is well structured with high interactivity and engagement. I am really looking forward to being the voice of One Day Mataram, and I hope to engage with all the listeners of Fever FM....