MUMBAI: The finale of GoaFest 2009 was a reason to celebrate for the creative team at Big FM, which brought home the bronze in the category of Radio Craft – Original Music Score for Lux Cottswool.

This is the first time that a radio station has won a Creative Abby.

The Lux Cottswool ad was created in house by Big Fm in December 2008, with a brief from the client, to create a sonic recall for the brand.

The team put together a �winter vanishing music', which became the creative which was okayed by the client. Sounds of cough, sneeze, hands-rubbing, shivering etc. were put together and mixed with Indian tribal beats, which when put together revealed a wonderful creative for the brand.

Big FM  has an in-house team that is dedicated at putting together Creatives for clients, that will best suit the aural medium. Given the 45 station network and the regular requirements of Clients, the team headed by Dheeraj Kumar has a set of fresh young minds, who churn out the creative best on a daily basis, claims the station.

Says Big FM Vice President – Programming Nirupam Sonu, Winning a Creative Abby is a significant accomplishment. It was an excellent year to watch out for and given the work that the Team has churned out, we were very optimistic about winning an award. We are very proud of our team whose main strength is thinking outside the box and coming up with creative solutions to client communications requirements on radio. Such acknowledgements from the industry work as an impetus for the team to work harder in the future and continue delivering service leadership, excellence in execution and innovation to Clients....