NEW DELHI: ADAG's Big FM is the official radio partner for this year's Pushkar Mela. The radio station has joined hands with Ajmer District Administration and Pushkar Mela Vikas Samiti for this week long fair which began on 6 November and continues till 13 November.

Big FM's RJ Sandy will be interacting with the crowd, hosting the inauguration and closing ceremony apart from giving direct updates from the Pushkar Mela.

Says Big FM cluster head Rajasthan (A) Rajeev Masih, It has always been our endeavour to get associated with reputed and prestigious celebrations like Pushkar Mela, so that we can share the celebrations with our listeners. This gives us a better chance to interact and integrate with the people who are our core target consumers. At Big 92.7 FM we undertake innovative means of entertaining our listeners, be it on air spike, new programming strategies or on-ground activities. It gives me an immense pleasure to be the part of Pushkar Mela which has gained the world fame and is engaged in catering to the needs of many. It showcases the rich heritage of Rajasthan. Keeping our brand promise in mind �Suno sunao life banao' we will definitely make this fair a memorable one for our listeners....

Every year Pushkar Mela is organized by Rajasthan Government and is aimed at catering to the needs of people belonging to rural areas.