MUMBAI: Two time academy winner AR Rahman is the Indian brand ambassador for multi-year campaign �Hear the truth' of JBL initiated by Harman International.

The campaign features top international musicians who want their fans to listen to music as it was intended to be heard. AR Rahman has joined the legendary assortment of musical icons revered across the world including Grammy award-winner rock band â€?Maroon 5,' rock band â€?Styx,' 80's rock legend â€?Night Ranger'  and China's â€?King of Pop' Liu Huan.

Speaking on the campaign AR Rahman said, The �Hear the truth' message from JBL is what I strive to achieve every day and I am proud to be part of this campaign. I'm very fortunate to have passionate fans who expect exciting music from me – and I sincerely believe music should be heard the way every musician intends the audience to experience it. For me, that means it should be heard on JBL equipment....

Harman International (India) chairman, president and CEO Dinesh Paliwal said, We are delighted with the fact that awe-inspiring international icon AR Rahman, is part of JBL's �Hear the truth' campaign. The campaign is headlined by world-class musicians and Rahman brings with him the talent, absolute zeal and love for music and quality sound which we, at Harman, deem a necessity in today's world....

The Company will stream behind-the-scenes  video content with the featured artistes on social media.