MUMBAI: 9X Media, has appointed Vserv.mobi, global mobile ad network for app developers, publishers and advertisers, as its exclusive app monetization partner for its games and applications.

The channel, which has already launched its music and gaming apps on the IOS platform, is offering a host of products like 9X Music Network app for live streaming of 9XM, 9X Jalwa, 9X Tashan and 9X Jhakaas along with apps based on popular characters – Bade & Chote with the signature ‘Bakwaas Bandh Kar’ videos and Talking Buddies app featuring ‘Bade & Chote’.

Vserv.mobi will monetize 9XM’s entertainment apps via premium ads powered by the Vserv AppWrapper, the channel confirmed the tie-up on 28 November in a company statement.

The channel’s ‘Amar Prem’ content has over 500 translations of popular Bollywood numbers and is extremely addictive. All the three apps are enabled by AppWrapper monetization and will be available as free downloads on the Play Store, the channel said.

"Having launched 13+ IOS based Games and Applications; we are now focusing to connect with the large base of  users. We believe mobile is the future, and partnering with Vserv.mobi enables us to monetize our efforts, while delivering our premium unique content to millions of mobile consumers,”  9X Media Digital SVP Vibha Gosher said.