MUMBAI: VoxPop Worldwide, Inc., a leader in the digital music and social media space, and Future US, a subsidiary of Future plc, the UK's 3rd largest special-interest publisher, today announced a joint partnership that gives VoxPop the social marketing rights for certain Future music properties, including Hard Rock and Metal magazines Revolver in the US and Metal Hammer in the UK and the upcoming Golden Gods Awards shows in LA and London.

"As a provider of digital entertainment, the opportunity to work with Future and their music properties is amazing for us," said Josh Eikov, CEO of VoxPop Worldwide  "The history of Revolver and Metal Hammer is incredible and it is on that foundation that we look forward to helping those brands socialize and monetize their online presence through a calculated mix of content and brand building strategies…from Internet radio to Internet video and mobile products, targeted to their end consumer."

The deal will give VoxPop the opportunity to conduct social marketing and branding campaigns for Future US music properties, starting with the Golden Gods Awards, which honors the best of Hard Rock and Metal from the last year  The program, presented by Revolver Magazine, is scheduled for today, April 20, at the Nokia Theater in Los Angeles, and the UK Golden Gods Awards, presented by Metal Hammer Magazine, is scheduled for June 13 at the O2 in London.

VoxPop will be creating a series of digital media initiatives around the Golden God Awards, including pay per view and mobile events, downloadable tracks from the show and a social network to support the Hard Rock and Metal audience of Revolver, Metal Hammer and the Golden God Awards.

"We are very excited to be working with VoxPop Worldwide," said Anthony Danzi, VP/Publishing Director for Future US  "We have incredibly valuable brands and super engaged audiences  We see the opportunity to increase the digital reach of our properties, and VoxPop is the perfect organization to help us in those efforts  They have an impressive group of talented professionals that we know will help us make a bigger splash online and off."