MUMBAI: On the festive occasion of Navratri its time to celebrate, rejoice, dance and groove to the tunes of Red FMs Dandiya Man. Red FM the station of expression for millions of music lovers introduces unique property of ?‹?“Dandiya Man, which embodies the spirit of a dancing soul that waits all year for the arrival of the Dandiya season, and spends endless sleepless nights dancing and partying.

Various on-air innovations have been initiated on the radio station around the ?‹?“Dandiya Man. Special ?‹?“Dandiya Man segments will be played throughout the day with special Navratri tips, quick pick up lines, and a chance for listeners to win lots of prizes. Listeners can catch ?‹?“Dandiya Man live at various events by participating in `Spot the Dandiya Man` contest.

In this live contest Red FM RJs will be updating Mumbaikars on his whereabouts. ?‹?“Dandiya Man can be anywhere¦.at the station drained out after dancing during yesterdays dandiya ¦.at your favourite eatery¦.on the sidewalks¦. and if the listeners spot him, all they have to do is to get Dandiya Mans secret code and SMS Red Dandiya <secret code> to 58558 to win fabulous prizes such as Movie Tickets, Ipods, MP3 Players, Mobile phones, etc.

RJ Neil keeps the festive fever high by capturing the enthusiasm and fervor of the 9 nights of Dandiya on the radio station...wherein he would visit events across town as Dandiya Man, interview the revelers on the Red Mike and bring the real taste of the festival on air.

Commenting on the philosophy behind the campaign, Red FM Mumbai, Station & Marketing Head, Anuj Singh said, We are extremely excited about the concept of ?‹?“Dandiya Man that we have initiated to mark the occasion of this year`s Navratri festival. As part of the station`s latest offering, we have lined up interesting and innovative on-air content around ?‹?“Dandiya Man who embodies the spirit of a mumbaikar-full of optimism, fun and excitement.

Mark this festival occasion with the spirit of Dandiya Man and entrench your soul in the masti, fun, music and joy to embody the true spirit of Mumbai.