MUMBAI: The musical genius of A.R. Rahman has been lauded at the Oscars, the oldest and most celebrated film awards. With this momentous win, �Jai Ho' has become the new lingo and the latest way for Indians to greet each other!

To commemorate the maestro's success at the Oscars, Fever 104 FM has launched a weeklong promotion called �Rahman ki Jai Ho' to showcase his best and most memorable musical creations through the day. Listeners can call in to the station to congratulate A.R. Rahman and win special collectible CDs. In addition, all Fever RJs will be greeting listeners with the words �Jai Ho' instead of saying �Hi' or �Hello'.

Speaking of the promotion, Mr. Vivek Krishnani, Head of Distribution, Marketing and Syndication at Fox Star Studios said, This promotion is an innovative way of celebrating the success of Slumdog Millionaire at the Oscars. The phrase �Jai Ho' has become a demonstration of victory and as Indians it makes us extremely proud to be part of such a great achievement. With eight wins for the movie, the Oscars felt like an Indian awards ceremony. With this promotion, Fever 104 FM has re-iterated its premise of being all about the music....

Mr. Bhushan Kumar, Chairman & Managing Director of T-Series adds, With this win A.R. Rahman has made the world view Indian film music in a new light. He is one of the most celebrated music composers of our times and deserves all the recognition and praise. Fever 104 FM is known for its music positioning so it is little wonder the station is showcasing Rahman's sheer genius through this fantastic new promotion....

Commenting on Fever 104 FM's Rahman-Oscar special Gaurav Sharma, National Programming Head said, Fever 104 FM's association with the artist dates back to the immensely successful concert in Delhi. Both Gulzar sahaab and Rahman are legends of the Indian Film Industry and we are ecstatic about their Oscar win. Fever was the first station to play the song �Jai Ho' and this initiative is an endeavor to make �Jai Ho' the universal language of music....