MUMBAI:Radio City 91.1FM, India`s Leading Radio Network is the official Radio partner for the much awaited `Zee Rishton Ka Utsav 2007` an entertainment extravaganza that celebrates the on-screen relationships of Zee TV actors who have become iconic for the viewers worldwide. As a part of the association, Radio City is running a special 5 day Zee Rishton Ka Utsav contest starting from Monday, November 5 for its listeners in the cities of Mumbai, Delhi, Lucknow, Jaipur, Ahmedabad, Surat and Baroda. Radio City RJs will ask listeners about their favourite Zee Jodi they most identify with, and favour in `real life`. One lucky winner of the contest everyday from each city will get exclusive merchandise from Zee TV.

Commenting on this association, Mr. Rana Barua, National Marketing Head, Radio City 91.1FM said, "We cherish the long standing relationship we share with Zee TV and it feels great to partner them on this initiative! As official Radio Partners, we can ensure that our listeners in these cities are more involved with this exciting proposition through the interactive contest on Radio City." Zee TV has entertained audiences in the Hindi General Entertainment Category and forged many memorable relationships. Celebrating relationships they bring for the very first time, `Zee Rishton Ka Utsav 2007` which will see stars from the Zee family grace the evening with some spectacular performances. The show will be aired on Zee TV on November 11, 8 PM onwards.