MUMBAI: Butter toast, puri bhaaji, veg sandwich, chicken sandwich….... – common ranting heard in a breakfast joint often confusing you to choose your pick! NINE FM is now all set to follow suit in its morning show, MORNING MANTRA by introducing the BREAKFAST VAN....

NINE FM flagged off its BREAKFAST VAN this week in the city. The van will be stopping at famous as well as not so famous breakfast joints in the city. If Chandni Chowk in Delhi is famous for its parathewali gali..., Siliguri is famous for its momo gali.... The city also boasts of heritage breakfast joints with generations being involved in serving a hot platter of butter toast, tea & omelette every morning.

BREAKFAST VAN will target all these joints and highlight the menu of each. The mobile RJ of BREAKFAST VAN not only gets to taste the sumptuous breakfast but also makes the listener's mouth water with the description of each speciality on-air.

Reiterating the common saying – A WAY TO A MAN'S HEART IS THROUGH HIS STOMACH... NINE FM is determined to pave the way to its listener's heart through the BREAK FAST VAN. Every nook & cranny of the city will be explored by the BREAKFAST VAN.

Mr. Bobby Gupta, Chief Executive, NINE FM remarked , In the food loving region of North Bengal , the BREAKFAST VAN is aimed to be the binding factor for all food lovers. The Van will not only explore the city's eateries but will also help establish a direct contact and relationship between the station and its listeners. The van also adheres to NINE FM's tagline YOUR SONG YOUR VOICE..., as common people will get an opportunity of their voices being heard on radio. NINE FM being a people's station, the BREAKFAST VAN will act as an apt medium to build stronger bonds with our listeners....