MUMBAI: In the latest development on Filmy`s Bollywood Ka Boss, leading Hindi news channel IBN 7 and the largest radio network Big 92.7 FM, have tied up as partners on the property.

Bollywood Ka Boss, slated for release in early January next year, is a film based quiz show, with Boman Irani as the quiz master and produced by Siddharth Basu`s Synergy Adlabs Media Ltd. The show launched its second phase of short listing the contestants, with a nationwide written test. The candidates who qualified the call for entries selection on SMS, were called for a written test this week, across 16 cities in India. There were a total of nine thousand people who were short listed for this exam, and the top two fifty scorers will now be chosen for the final show.

The same was covered extensively on IBN 7 and Big 92.7 FM, with the quiz master Boman Irani doling out information on the test, show format and what the viewers can expect from the show. With these partnerships, Filmy will be rearing its audiences for film based quizzing, through news, views, contests, updates, Bollywood trivia etc. This partnership will also see a lot of original programming done around the concept by both the media partners, focusing on the show, the participants, the quizmaster, along with sneak-peeks of what to expect in the coming weeks.

With these strategic tie ups in place, Filmy is gearing up for a grand launch of Bollywood Ka Boss, which promises to be a treat for a film crazy nation like ours. Speaking on the programming and marketing strategy of the channel, Shailesh Kapoor, Business Head, Filmy said, " Bollywood Ka Boss is a show which will capture the enthusiasm of viewers across the country. We`ve already got a very positive feedback from the trade and the viewers on the concept, Boman as quiz master, and Siddharth Basu. And now, with IBN 7 and Big FM on board, we`re sure to garner a substantial chunk of viewer mindspace in the coming months. The show format is in the last stages of finalization and we`ll be launching it with a high decibel marketing campaign in December."

The enthusiasm around the concept of quizzing on films, has been apparent with all the online and direct responses the channel has got post the call for entries and the written test. The test seems to have broken the myth that you don`t just need to love watching Hindi films to win the coveted title of Bollywood Ka Boss and the promised reward of Rs 50 Lacs, but you need to be the Boss of Filmy Gyaan.