MUMBAI: India's largest entertainment ticketing portal BookMyShow.com and the country's premiere music venues ‘blueFROG’ Bombay and Delhi, have joined hands to promote music across India. To begin with they will leverage their collective expertise in promoting gigs in ‘blueFROG Bombay and Delhi; and going forward the partnership will be geared towards promoting gigs pan India.

The coming together of these brands will be a huge boost towards spreading awareness about fantastic talent from India and all around the world and exposing Indian audiences to the same. The idea is to make all genres of music and artists as accessible as possible to as wide an audience as possible.

Says Ashish Hemrajani, Founder & CEO, BookMyShow, “At BookMyShow, we aim to WOW our customers with a wide choice of entertainment options in their city. As a music buff, I always look forward to an evening out at blueFROG. The ambience, the music, the people all culminates to make a delightful experience. With this exclusive association we want to deliver an experience to the music lovers, that is smooth, super fast and hassle free.”

Says Simran Mulchandani, CEO, blueFROG, "When Ashish and I discussed the possibility of a partnership between BookMyShow.com and blueFROG, it was clear this was something that would have a profound impact on the indie music scene - creating new fan bases and new audiences. Combining blueFROG’s curation abilities / music heritage with BookMyShow.com’s booking engine and targeted marketing capability, will result in really helping drive gigs to the right audiences and building a strong music loving community."

For more information go to http://in.bookmyshow.com/ and click on the blueFROG tab to check out the latest gigs and booking options.