RadioandMusic
| 12 Jun 2021
More power to æradioÆ at æThe India Radio Forum and æExcellence in Radio AwardsÆ

MUMBAI: Celebrating and honouring excellence in the radio industry, the country’s premier Radio awards, The India Radio Forum (IRF) and Excellence in Radio Awards (ERA) is all set to be held on the 31 May, at The Leela Ambience Gurgaon Hotel and Residences.

Promax Asia, India Radio Forum Strategic Partnerships India Country Head Rajika Mittra said, “The Excellence in Radio Awards has always set the benchmark when it comes to quality and innovation in the ever-evolving radio industry. With time, the Radio landscape has grown and thrived, and that is only possible because of the creative minds that make Radio what it is. As a platform, Radio is an extremely engaging medium with tremendous potential that is still not completely discovered. With our endeavour, we wish to honour the brilliance behind the development of the industry, spark conversations and bring engaging experiences for our audiences.”

The event brings together high-achievers, leaders, and pioneers in the industry under one roof in recognition of the best, in the year gone by. The theme, ‘The New Wave’ promises to unveil a new chapter in the Radio industry and bring together the best in the business.

The Forum will give a platform to the most important influencers on Radio, the Radio jocks that play an imperative role in driving marketing strategies, sales and brand building. Engaging conversations and vast audience appeal on this topic, the forum will host a session on ‘Influencer Marketing - The Gamechangers That Weave Magic Through Their Stories’ with RJ Ginnie of Radio City, RJ Naved of Radio Mirchi, RJ Nitin of BIG FM and RJ Raunac of Red FM. The panel will be moderated by Akash Banerjee, Co-Founder, NAB Digital Media and Host of the DeshBhakt.

The world of advertising is constantly and rapidly evolving. To deliver meaningful campaigns, the event will also bear witness to eminent speakers from the industry like Big FM CEO Abraham Thomas, CEO, LV Krishnan, CEO, TAM Media Research, Rajiv Dubey, General Manager, Dabur India, Riya Mukherjee, Founder, RMWP, Ashwin Padmanabhan of GroupM, Anita Bose of Madison Media, Dentsu X CEO Divya Karani.

With the intention to drive audience engagement and establish a stronger connects, ERA is bringing back the 'Most Popular RJ’ poll this year. Being a popularity-based awards, the audience will get a chance to vote for their favourite RJ on IRF’s official Facebook page. In keeping with the previous editions, the 14th ERA awards promise to be a celebration of the industry and a fitting platform to network and connect for the attendees.