MUMBAI: Entertainment Network (India) Limited (ENIL) brand Radio Mirchi announced two new stations in two new cities from which it will now go on air -Amritsar and Patiala. Radio Mirchi has adopted a totally fresh approach towards these new stations, keeping in mind the prevalence of Punjabi music and the need to provide differentiated jock content to listeners. The stations were launched by Bollywood stars, Ranveer Singh and Deepika Padukone.

While this is the first time Radio Mirchi would be broadcasting at a different frequency in Amritsar and Patiala only, listeners can expect the same cutting edge shows, departed content and useful information that Mirchi is known for. The launch of these stations has come after the Royal Stag Mirchi Music Awards in Amritsar.

Announcing the launch, ENIL CEO and executive director Prashant Panday said, “Mirchi FM is a compilation of what our listeners told us they want from a radio station; focus on playing more Punjabi music and being actively involved with their lifestyle. We are entering these markets with the intention of changing the way people consume radio”

Speaking on Radio Mirchi’s plans in the region, namely, Himachal and Jammu & Kashmir, Mirchi's vice president & cluster head Punjab Bhanu Pratap Singh said, “We are happy and excited to increase Radio Mirch's footprint in Punjab. Radio Mirchi now covers major cities of Punjab and offers a great platform for advertisers to reach out to such a large audience across the state with India's No1. Radio Station.”