MUMBAI: The ninth edition of International Radio Festival (IRF) will be held from 29 October to 4 November 2018. This radio galore will be held at Valetta, Malta, which is Europe’s cultural capital for 2018.Having the niche of being the world’s first and sole conference, IRF’s first outing was at Z...
MUMBAI: E-commerce companies have emerged as big spenders in 2015 on radio. The KPMG-Ficci Indian Media and Entertainment Industry Report 2016 details the emergence of this sector in radio advertising over traditional sectors like retail, FMCG and financial services.
The report says that an estimated 10 per cent of radio advertising now comes from the government and political parties. The radio industry has grown at a steady CAGR of 14.5 per cent from 2011 to 2015 and grew by 15.1 per cent in 2015 to reach revenues of 19.8 billion rupees, the report notes. Growth has been driven by - volume enhancement in tier II and tier III cities and an overall increase in ad rates.
Radio's share in overall media and entertainment industry pie constinues at approximately four per cent of the total advertisement market size, the report notes.
Stay tuned to this space for more from Ficci Frames 2016
As part of its refresh, the radio network recently launched its flagship show Dhun Badal Ke Toh Dekho Season 3 with Pankaj Tripathi along with a new brand song with powerful vocals by Sushant Divgikar
MUMBAI: In a world where men are often encouraged to hide their emotions, we tend to overlook the fact that Mard Ko Bhi Dard Hota Hai.
MUMBAI: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, BIG FM, one of India's leading radio networks, is back with the third season of its distinctive campaign Super Duper Dhamaka.
