MUMBAI: Smule, the leading music social network will be co-powering Radio Mirchi’s annual Mirchi Music Awards 2019 which honours both the artistic and technical excellence of professionals in the Hindi music industry in India.

Smule aims to bring music back to its roots – it is playing a pivotal role in transforming the music landscape from one of passive listening to collaborative creation, and Times Bridge is supporting this vision in India. Post investment by Times Bridge, Smule has partnered with Gaana Originals which has allowed it access to some trending artists to create collaborations with and also became the title sponsor for India’s largest cover star hunt - Smule Mirchi Cover Star. Now Smule will be co-powering India’s biggest music awards – the Mirchi Music Awards being held on 16^th February 2019.

Mirchi Music Awards will witness some entertaining performances by celebrated musicians and artists of the Hindi film industry. Ashmik Patil, the first winner of the Smule Mirchi Cover Star will get a chance to perform and share the stage with popular singers from the industry at India’s biggest music awards night. Smule Mirchi Cover Star is a country-wide platform that is redefining talent selection from all across India and helping participants fulfil their dream of becoming a cover artist. It received over 15000 entries from as far as Leh-Ladakh. This activity has provided a platform for identifying new and promising talent and allowed them to share their musical gift with the world. 

“We are extremely proud to be part of India’s biggest night for music and help one artist showcase their talents in front of a global audience.  The Smule Mirchi Cover Star competition is a fun way for our creative community to sing, collaborate and celebrate the best voices this country has to offer.  This event also allows Smule to celebrate the growing Indian music scene and bring our social network for music to life.”, said Bill Bradford, President, Smule.

Commenting on the occasion, Radio Mirchi COO Mahesh Shetty said, “The biggest thing that any aspiring singing star looks for is a platform to perform. It was our attempt to provide that platform to the winner of Smule Mirchi Cover star. We believe that to be able to showcase their talent in front of the entire music fraternity at music’s biggest event - Mirchi Music Awards – is going to be an experience they will never forget.”