| 18 Aug 2022
Get ready for the Longest Electronic Dance Party on Hungama Music App

MUMBAI: Electronic music lovers across the country are in for huge treat this festive season. Hungama, India’s on-demand digital entertainment empiricism is all set to live stream Vh1 Supersonic on their music app - Hungama Music. Hungama Music caters to over 62 million users every month of its platform. This will be the first time that the four day music festival, featuring some of the best artists in the world, will be available to watch on a digital platform live from Candolim, Goa.

This December, Hungama Music App is celebrating the longest Electronic Dance Party live from VH1 Supersonic, Goa. From 27th to 30th December, Hungama Music App will live-steam 36 hours of Live Electronic music showcasing prominent artists like the king of house music and former superstar of Swedish House Mafia- Axwell, English electronic music duo Disclosure, American EDM artist Deoro, Canadian electro music duo Zeds Dead and the Russian-German mammoth DJ Zedd, FrankyRizardo, Don Diablo and Jon Van Pol among others.

As a token of its appreciation to its listeners, Hungama Music has also announced the #HungamaGoesSuperSonic contest for its online audience. As a part of the contest, Hungama will take over 75 fans from Mumbai, Pune and Bangalore to experience Vh1 Supersonic Live in Goa. To add to the experience, the journey will be on the Hungama Super Bus, a party bus going to the music festival, which will play EDM tracks requested by fans during its journey to Goa. CEO Siddhartha Roy said, “Consumers associate Hungama with the best in Music and great consumer experiences driven through our large music collection and exclusive tracks. With the Vh1 Supersonic association we are extending the largest EDM festival beyond the fans just visiting Goa, by live-streaming the event for the very first time and bringing some of the best EDM artists to the users of our app. I am sure fans will enjoy viewing Vh1 Supersonic live on Hungama Music.”

LIVE Viacom18 Sr. vice president & business head Jaideep Singh adds, “LIVE Viacom18 believe that, the future of entertainment is ‘engaged entertainment’, we engaged with our fans in a big way on digital platforms for this year’s edition of Supersonic. From getting fans to tweet the artists line-up to inviting them to send in 30 sec videos to stand a chance to host Vh1 Supersonic LIVESTREAM on Hungama Music, to short form content series which have potential to open up fiction or reality programming around music festivals and change the way we consume and experience Live Event IP’s. We are excited to partner HUNGAMA for the #HungamaGoesSupersonic fan initiative, which gives fans a chance to be part of the festival.”