Red FM COO Abraham Thomas - Radio will soon be six to eight per cent of the advertising pie
It's bustling with the colour �red' and why not! That's the Red FM berth for you. It's been a successful radio brand and confidently says so. Following the tagline – �You can love us, hate us but can't ignore us' every Red strategy is designed with a sniper approach and it's working. Red FM...
FACE OFF
The radio industry debates the trend of getting hitherto 'invisible' RJs on to street hoardings The radio jockey is the only unique product of FM stations in the Indian radio space today, where clutter is the dominant feature and lack of differentiated content the recurring theme.
PPL CEO Vipul Pradhan - People are using music increasingly but the value is not coming back to the music industry
The spectre of piracy continues to haunt the music industry, draining its revenues and crippling new initiatives. The Phonographic Performance Limited (PPL), the licensing arm of the Indian Music Industry, is striving hard to license the use of music in the public arena. In an interview with...
A & R :INDUSTRY'S UNSUNG CATALYSTS
Bollywood may still hold sway over the Indian music industry, but with non film music finding its feet in the country, the Artists and Repertoire (A&R) team within companies is slowly staking its place in the spotlight.
