MUMBAI: Radio City Connect, the Non Traditional Revenue (NTR) arm of Radio City, has entered the Limca Book of Records for its activity ‘Himalayan Facial Marathon’ held in Jalandhar.

The activity was held at an annual college fest ‘Utkansh’ where facials were provided to all using only Himalaya Face products. Radio City Connect outperformed with 1012 facials in a span of three hours. The unique live product experience broke the previous record of 883 facials in three hours.  50 beauty experts from Himalaya provided facials to 50 people at one time.

An on-ground plan was executed which involved numerous posters and Himalaya face product demonstrations.

Elaborating on this occasion, Radio City 91.1 FM COO Ashit Kukian said, “It is a moment of great pride for Radio City Connect to see the Himalayan Facial Marathon to be a part of the Limca Book of Records. It gives us immense satisfaction to see that this activity has created the right engagement of this product with its consumer group and what more can a team ask for than to see a happy client at the end of a herculean effort.”

Along with terrestrial radio and internet, MBPL has added Radio City Connect to its basket of offerings. Radio City Connect is the Non Traditional Revenue (NTR) arm of Radio City 91.1 FM and provides complete 'one-window' local advertising solutions. Combining Radio, Activation, Events, Online and Mobile.