MUMBAI: Betsy McGowen has been named President,newdance kids, the kids division of newdance, a dynamic new division of AECG (Alan Ett Creative Group) that focuses on developing creative concepts for strategic partnerships that unite brands and broadcasters, it was announced today by newdance President Peter Isacksen In the newly created position, McGowen will be responsible for overseeing newdance kids' slate of children's programming. Her duties will include product development, strategic planning, promotion, marketing, network relationships and production. The North American rights to Kids Top 20, the worldwide successful Dutch format, is the first acquisition to fall under the newdance kids banner.
Kids Top 20, an international phenomenon, is a live-action, interactive music show, that features the world's hottest young pop stars and kid-friendly music videos Targeted to preteens, 6-12, Kids Top 20 is a proven ratings juggernaut in Holland, Belgium, France, Germany and Finland with an average market share of 45% in the target demographic. The format of Kids Top 20 is designed to empower kids by using their input to serve as the show's core and by showcasing kids as active, on-air show participants Each week, kids go on-line to vote for their favorite songs and artists and that, in turn, generates the Kids Top 20 Chart. After votes are tallied, producers then invite audience favorite guests and pop stars to appear and perform. Additionally, each show features appearances by stars from movies, sports and entertainment. Currently, plans are in place to unveil the show in other European countries as well as China, the Middle East and Australia.
Having someone with Betsy's background makes Kids Top 20 a very appealing package for brands and broadcasters,... says Isacksen. She brings an unbelievable track record from her days at Kids' WB! and will be a huge asset as we move forward building this franchise. We couldn't be happier that she'll be playing in our sandbox!... Added Alan Ett, CEO of AECG, Betsy is clearly one of the most creative, capable executives in the world of children's programming We are absolutely thrilled to be associated with her unending talent, vision and wit....
"I look forward to building a kids business with Alan and Peter, two proven creative talents and cutting-edge entrepreneurs,... says McGowen Our first acquired project, Kids Top 20, is an example of our philosophy of concentrating on branded entertainment that works across many platforms