MUMBAI: Polish your aiming skills coz here's an awards ceremony that will applaud you for hitting tomatoes and eggs on their nominees!!! You guessed it right….Bajaane ka mausam aa gaya hai with the Bingo! RED FM Bajaate Raho Awards! To kick-off the on-ground activity this year, BINGO! RED FM BAJAATE RAHO AWARDS 2008 takes the power to the people to bajaao the �deserving' with tomatoes and eggs!

As a build up to the Bajaate Raho Awards, RED FM has rolled out a series of on-ground initiatives in Mumbai, Delhi and Kolkata to engage and involve the audiences in the unique and innovative voting process. A 360-degree multi-media campaign covering the length and breadth of the city and spread across two weeks has been planned to engage the audiences.

It is �that' time of the year when listeners get to bajaao all those who have caused them grief or let them down over the past year! Eggs, tomatoes and chappals are used to �felicitate' the esteemed nominees! The �Bajaaney Ka Mausam Aa Gaya' theme has been extended on-ground, with road shows and canter activities at all major hangouts including malls, shopping areas, societies and colleges across Mumbai, Delhi and Kolkata. People are asked to choose their favourite nominations and then aim the egg or tomato at that particular choice on a spinning board which contains all the choices. If they aim correctly for all 12 nominations, they stand to win a free pass for the award ceremony in addition to lots of goodies. And all this action will be reported live on all the three stations through RED FM's OB Jocks! To ensure further visibility and participation, forms containing the nominations are also given out at all major stops which invite people to SMS their votes to Red FM.

Commenting on the marketing campaign, Anuj Singh, National Marketing Head and Station Head - Mumbai, Red FM, said; We believe in letting our listeners experience our brand first hand. Through our on ground initiatives, we have built apertures where listeners can interact with the brand and experience its philosophy first hand! And we have received tremendous response from our listeners, both in terms of votes and participation. It seems like we have touched a chord amongst our listeners who just can't seem to get enough of 'Bajaaoing' the nominees!...

An on air property since 2005, the BINGO! RED FM BAJAATE RAHO AWARDS 2008 is only getting bigger and better. The awards will culminate in a hilarious on-ground ceremony on the 27th of March at Chitrakoot Grounds, Andheri, with power-packed performances by various celebrities – in true Bajaate raho ishtyle!