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Press Release |  12 Aug 2009 17:44 |  By RnMTeam

RealNetworks Inks Tenth Music-on-Demand Deal in Europe with mobilkom austria

MUMBAI: RealNetworks, Inc., the digital entertainment services company, signed its tenth European Music-on-Demand (MOD) deal, powering mobilkom austria's music service and continuing its winning streak across Europe. Subscribers of mobilkom austria's A1 service will have access to more than 2 million DRM-free tracks, with a wide variety of choices of plans. Subscribers can: purchase single DRM-free tracks, pre-pay for a package (bundle) of DRM-free tracks, or opt for a flat-rate, all-you-can-eat subscription.

"RealNetworks has proven itself as the best choice for mobile music in Europe and we are proud to partner with them on our A1 music service," said Reinhard Zuba, head of marketing at mobilkom austria. "Their expertise in creating a user interface that makes it easy for subscribers to find the music they want, combined with their expertise in audio streaming made them a clear choice for our network."

Real also powers MOD for Vodafone music stores in 9 countries--including the United Kingdom, Ireland, Portugal, Germany, Italy, Greece, The Netherlands, Romania and Spain--making mobile music available to hundreds of millions of subscribers in Europe.

"We were honoured to be chosen as the MOD partner for mobilkom, and feel that there is a strong cultural bond between our companies, particularly given our strong presence in Austria," said Andreas Spechtler, managing director, marketing and sales EMEA, RealNetworks. "They have been a pioneer in mobile music, with offerings since 2005, and continue to be so with their forward thinking pricing and packaging models."

As a provider of MOD for mobile operators, Real provides and hosts the technologies that enable subscribers to discover, download and listen to music on their mobile device and personal computer. Real's MOD service is currently deployed with 14 communications service providers in 13 countries around the world.

In total, Real's ASP services are currently available through 84 different mobile operators in 45 countries worldwide, making them available to 860.9 million subscribers. Real offers mobile operators a comprehensive selection of mobile services including: Music-On-Demand; Video-On-Demand; personalisation features such as Ringtones, RBTs and Multimedia Ringback Services; and messaging services.

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