MUMBAI: We all know RJing can be a stressful job! Have you ever wondered that while your favorite RJ is busy giving you company, making you laugh; he is also missing out on some quality family time! Well, our hapless RJs need not worry any more about getting ignored by their families as for the first time ever; our busy Mirchi RJs will get to spend quality time by bonding with their families on the airwaves!

Kurkure, one of the most popular snack brands of India, has launched a new campaign that reiterates the timeless appeal of being close to your family, share your joy and happiness and be with them through thick and thin! Radio Mirchi, India's No 1 hottest radio station, has come up with the novel idea to capture this very endearing essence with their newest and hottest initiative, â€?Radio Mirchi – Now with Family' 

Radio Mirchi, in association with Kurkure, will unravel new facets of your favorite RJs and underline the importance of being with the strongest pillar of support on one's life, the family  Cherish the unique experience of hearing your much loved Mirchi RJs bonding with their families, sharing experiences, reminiscing the good times, and having a full blast on air, in front of the Mirchi listeners, across 21 stations, from 16th – 18th of September. For three days, the Mirchi studios will turn into a real home for the Mirchi RJs when their family members will come on the Mirchi shows and render them an all new hue and flavour! 

Commenting on the association, official spokesperson Frito Lay said Kurkure is one of India's most trusted brands. Made with the same ingredients used in our kitchens, it has always been synonymous with fun with family. In all our campaigns over the years, Kurkure has time and again emphasized the importance of being with one's family and how they help enrich our lives. This time, we are extremely delighted in taking this message a step ahead by associating with Radio Mirchi. It will be a great pleasure in hearing Mirchi RJs bonding with their families and thus connecting with the Mirchi listeners in this exceptional way....

Yatish Mehrishi, Cluster Head and Station Director said,... Yatish, Radio Mirchi has always strived to provide its listeners with unique content, to which they can relate to and take pleasure in it. In our newest endeavour with Kurkure, the Mirchi RJs will bring their family members to the studio and engage in heartfelt and familial camaraderie with their near and dear ones on air. Our Mirchi listeners will get to discover the never-seen-before aspects of their beloved RJs and will rediscover the everlasting and enduring importance of the family in one's life!...

Tune into Radio Mirchi 98.3 FM with your near and dear ones, to catch your favourite RJs bonding with their family on air and treasure the extraordinary experience of it!