MUMBAI: In the light of so many students committing suicide due to educational and peer pressure, Hon'ble Member of Parliament, Priya Dutt, along with India's leading FM Radio, Radio City 91.1FM, organised a social awareness initiative, â€?Aji Dil toh Bachcha haiji'. RJs Salil & Archanaa , kept the emotional quotient of Radio City's breakfast showâ€?Kasa Kai Mumbai' alive as they hosted the event, connecting with children, parents and teachers at St. Joseph's Convent High School, Bandra on May 8, 2010  The event witnessed counsellors talking on the concept, a Radio City Talent Express, a panel discussion on â€?Effective Parenting' and a magical performance by the little stars of the movieâ€?Bum Bum Bole' – Darsheel and Ziyah, that run home a message of pursuing talent beyond academics.

The most significant part of the event was a panel discussion on �Effective Parenting' held between Priya Dutt and eminent people from various fields, which included Dr. Henal Shah, President, Bombay Psychiatric society and Associate Professor, Dept of Psychiatry, Nair Hospital, who has conducted a study on �Psychological Aspects of Academic Failure in Children', Ms. Lina Ashar - Founder & Chairperson- Kangaroo Kids Education Limited, Dr. Vaidyanathan - MD, DCH, paediatrician, author of the popular book �Make your Child Stress Free' and Mr. Kumar Nilendu - General Manager development support, CRY - Child Rights & You.

The discussion brought to light many pertinent issues around the reasons behind suicides – academic, peer and parental pressures, the support system for kids, counselling and combating stress, the symptoms of stress in your child, the Indian education system, parent-child divide and lots more. This session definitely ran home a message to parents on the importance of shifting a child's focus to enjoying his childhood or teenage as opposed to giving in to the much hyped competition in every sphere of life, becoming part of the rat race.

�Aji Dil toh Bachcha Haiji' started off with a talk by Senior Associate Counsellor from 1-1 Help.net Dr. Devasena N. Desaithat focused on dealing with children to bring out the best in them and motivating them to explore their hidden talents. The session covered how the environment at home can make a different in the life of the child. It convinced teachers, school and college kids and parents that there's more to life than just being successful at everything they attempt.

There was also a segment �Radio City Talent Express' - showcasing talent beyond academics, with a lot of non-competitive performances like drumming, singing, Bollywood impressions, dance, a skit organised by students of Keerti College, etc. where every kid who participated won something, with a concept that there are no winners and no losers.

Stalwarts such as model cum actor, Roshni Chopra and actor Rohit Khurana of the serial Uttaran – Vansh fame shared their success stories reaching various heights in their respective fields and drove inspiration.

Priya Dutt says, The number of student suicides in our country is alarming. All these show that something is not right. I do associate with organizations like FLY for the initiative �Life is Beautiful' and so this cause from Radio City – �Aji Dil toh Bachcha haiji' to make students realize that success is not everything and life is a gift of god is a very special one....

Apurva Purohit, CEO, Radio City 91.1FM shares her views on this initiative, Through �Aji Dil toh Bachcha Haiji' we aim to communicate that the world is not just about mark sheets or an aimless rat race. Marks don't always make one successful in life. Every child is unique, understanding their strengths and helping them hone their skills is the best support one can offer their child. This is an extension of our programming philosophy of connecting with people emotionally and making a difference in their lives....

Keeping the sprit of �Poochenge aapka haal rakhenge aapka khayal ' alive of Radio City's breakfast show, Kasa Kai Mumbai, every morning 7 to 11 a.m., the vivacious duo, RJ Salil & Archanaa were out there in the city connecting with people across all strata of society to drive this cause from April 19, 2010. Right from principals and star alumni of various schools and colleges, to renowned parenting and family counselors and local celebrities, the Radio City - Kasa Kai Mumbai show voiced positive messages and was the hope of deliverance to all students in the city.