MUMBAI: MUMBAI: My FM initiated �Cricketmania', a contest where listeners can participate by capturing the spirit of cricket on camera or sharing the pictures by uploading on Facebook page �Mycricketmania' or e-mailing them as entries at the station.

My FM has roped in T-Series Play Mobiles and Kodak as sponsorship partners and the shortlisted winners will win cameras and photo books from Kodak and a latest 555X mobile phone from T-Series.

Apart from this, winners also stand a chance to share their memorable experiences on air with their favorite RJs. My FM is taking this engagement to a different level by launching the Cricketmania song.

A 360 degree marketing campaign has been adopted by 94.3 My FM .The campaign is not only promoted on-air but is also being taken to the fans through a unique tie-up with restaurants and pubs of every city where My FM is present.

94.3 My FM CEO Harrish M Bhatia said, Cricket is truly a religion in India and 94.3 My FM is celebrating the fourth season of IPL with a lot of thrill. We have always presented the game in a very distinct and unique manner, packed with entertainment for all our listeners, and we promise them the same this year too. The response has been phenomenal so far and we look forward to engage the listeners further with some interesting activities....

The initiative will be concluded with an avant-garde series of Cricketmania exhibitions in 17 cities where My FM has its presence showcasing 30 best pictures from each city. The expositions will be open for public from the month of June.