MUMBAI: 94.3 My FM, India’s local FM network, known for its customer & consumer centric initiatives has yet again added another first to its existing bouquet of offering by announcing the launch of  'Jiyo Dil Se Thought of the Day' SMS subscription service for its listeners.

The 'Jiyo Dil Se Thought of the Day' SMS subscription will offer the listeners a positive and an inspiring start to their day. The subscribers will receive an inspirational SMS in the morning, motivating them and prepare for the day ahead.

My FM has been at the forefront when it comes to offering unique & innovative customer engagement initiatives.  In the digital space as well, its hugely successful campaign 'Radio Dikhta Hai', where listeners could watch their favorite shows on the stations’ YouTube channel and ‘MY Mobile’, a one-of-its-kind mobile app to personalize consumer interface with the radio station have all been well received by the audiences.

Speaking on the new initiative 94.3 My FM CEO Harrish M Bhatia said “In today's time we are all running to catch up with the fast paced world. This initiative will offer our listeners that extra drive of encouragement for a positive start to their day, while strengthening our emotional bond with them. We are sure that this initiative would also be as well received as the earlier ones"

'Jiyo Dil Se Thought of the Day' SMS pack is currently available pan-India for Airtel & Idea subscribers. To activate the subscription pack on mobile, listeners have to type JIYO and send it to the short code 53636.