RadioandMusic
| 21 Nov 2019
Musiconcepts returns with third edition of Raymond MTV India Music Summit 2019 -#EkSachhaSur
MUMBAI: It’s that time of the year again and Musiconcepts is back to celebrating India’s rich and diverse musical heritage through conversations on everything musical at the third edition of the Raymond MTV India Music Summit 2019 at The Fairmont in Jaipur from 4-6 October 2019.
 
Commenting on the Summit, Mentor, Prasoon Joshi, said,” Today the India Music Summit does not require an introduction; the word of mouth amongst music lovers is so strong. When something great in music happens it just cascades, similarly, the India Music Summit is being sought after, it is becoming a music lover’s destination.”
 
He also mentioned that one of the highlights would be his conversation with Asha Bhosle.
 
He said, “This year I’m looking forward to my conversation with Ashaji. We have grown up listening to her voice. I feel very fortunate that I will be speaking to her about her life and her music.  We have all heard her sing but rarely have we heard her share her musical journey. “
 
“Raymond is delighted to present the third edition of the India Music Summit, this is the second year of association with this unique and engaging platform. Raymond’s rich legacy of over nine-decades and the fact that we are a homegrown brand is testimony to our constant endeavor to support Indian art in every form. This is a part of our vision to nurture, promote and curate different forms of national art and craft in diverse fields. We are honored to be associated with a movement that celebrates Indian Art and Culture and provides the most credible global platform to promote Indian Music,” said Raymond Limited chairman and managing director Gautam Hari Singhania.
 
“Being an iconic brand, I feel it is our responsibility to support such an initiative that brings together the very best of Indian culture and heritage and gives them an opportunity to express themselves. Like our constant efforts towards broadening our horizon by expanding our product portfolio, The India Music Summit too caters to a vast diaspora as it’s a confluence of artists and experts from varied genres who are bound by the love for music, thus bringing in the perfect synergy between us. What’s more exciting is that it also explores the cultural influence of music across the globe with one new country every year. I believe, it’s just the beginning of a revolution that will not just resonate with Indians, but the entire world,” says Raymond Ltd CEO Sanjay Behl.
 
Speaking on the association with the summit, Viacom18 Media Pvt. Ltd Music and English Entertainment Youth head Ferzad Palia said, “We have been supporting the MTV India Music Summit, over the past three years and bringing an enthralling experience to music lovers. The event celebrates maestros from various genres, opening new worlds for the rich musical talent in the country. Being a brand that has created iconic properties like MTV Unplugged, Coke Studio and more recently, MTV Hustle, we believe that nurturing new talent as well as promoting established artists across genres, goes a long way in creating newer avenues for the industry. Music is an intangible heritage that brings life to India’s multi-faceted culture. Platforms like MTV India Music Summit are most pertinent in placing India in its rightful place on the global music map.”
 
According to Musiconcepts co-founders Ambika Srivastava, Mala Sekhri, and Aparna Joshi, The India Music Summit aims to bring together the diverse musical heritage of India. Presented in a unique and inimitable style, it dissolves the distance between the stage and the audience, allowing the energy of the music, musicians and music lovers to become one. Musiconcepts has curated and created a magnificent setting for artists to explore new sounds and content, get out of their comfort zones, disrupt the existing myths surrounding genres and showcase themselves the way the world hasn’t seen or heard before.
 
For this edition of the Raymond MTV India Music Summit 2019 #EkSachhaSur, over 50 sessions of rich musical experiences have been planned by Musiconcepts. Starting with classical highlights to morning divinity, from musicians’ jam to keynote addresses, from conversations to baithaks, from choirs to taleem, and more, the repertoire brings the finest talents in India, with a range and diversity that encompasses all genres of Indian music, including Devotional, Classical, Jazz, Ghazal, Folk, Instrumental, and Contemporary.
 
Aficionados of Indian music will have an opportunity to learn, discover and immerse oneself in music and musicality and engage in sessions with artists such as Indian cinema playback singers - Asha Bhosle, Sunidhi Chauhan, Javed Ali. Classical instrumentalists like Shiv Kumar Sharma, Rahul Sharma, Shujaat Khan, Vikku Vinayakram, Shashank Subramaniam, Ajay Prasanna, Purbayan Chatterjee and Taufiq Qureshi will also mark their attendance. Also, vocalists like Uday Bhawalkar, Aruna Sairam, Sunanda Sharma, Prabh Deep, Rajan-Sajan Mishra, Venkatesh Kumar, Aslam Sabri and Radhika Chopra will participate in the event. The inimitable Shillong Chamber Choir; the Little Maestro -the World's Fastest Piano Player-Lydian Nadhaswaram etc., are another key highlight of the Summit.
 
The three-day Summit in partnership with Raymond and MTV, India’s number one Youth Brand, is set amidst the stunning Fairmont, Jaipur and will host sessions ranging from rare, meditative, peaceful, and intimate morning baithaks.
 
From the soulful Ajay Prasanna and Shashank Subramanyam, Uday Bhawalkar --the voice of Dhrupad, to a special dedication to Benares the city of Moksh, by the brilliant Benares duo Pandit Rajan and Sajan Mishra to the carrier of Girija Devi’s Legacy -- Sunanda Sharma.
 
Among the keynote attractions, will be a conversation between Playback Maestro Asha Bhosle and the wizard of words Prasoon Joshi -- Her Music, Her Life, Her Journey, Her Inspiration-- that is bound to enthrall.
 
Be captivated in the celebration of love by the stalwarts of music with the riveting narrative of Saif Mahmood to a special performance called Junoon -- a journey through desire presented by Vikku Vinayakram, Shujaat Khan and Taufiq Quereshi to the soulful voice of Javed Ali in a special unplugged set to the love of the Supreme by Aslam Sabri and troupe.
 
Also, experience the Genius of Harmony with the much celebrated Shillong Chamber Choir as the Summit reverberates with their magical lilt; to attending Masterclasses where the masters like Shujaat Khan, Aruna Sairam, Ustaad Mazhar and Jawaad Khan, Shashank Subramanyam, and Radhika Chopra will demonstrate, teach and explain and decode music at some of the musical experiences planned by Musiconcepts at the Raymond MTV India Music Summit 2019.
 
Entry to The India Music Summit is ticketed and the past two editions of the Summit saw over 8000 ticketed attendees, with many who travelled all the way to Jaipur for this immersive experience.
 
Tickets for the Raymond MTV India Music Summit 2019 are available on BookMyShow and are already in high demand. One can purchase either a Day Pass or Season Pass for all days of the Summit.
 
Raymond MTV India Music Summit 2019 #EkSachchaSur by Musiconcepts is proud to have on board a host of sponsors and partners including Vedanta, Volkswagen, McDowells No.1 Soda, Rajasthan Tourism, Maggi, Mawana Sugars, Nescafe Gold, Bikaji and Indian Oil. Our partners include media partner, NDTV and patron, Patrika Group in addition to Air India, Red FM, Incredible India and Sangeet Natak Akademi.